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Generative Engine Optimization

Search is changing fast. Instead of relying on traditional results, users are now turning to AI assistants, chatbots, and search platforms that generate direct answers. Generative Engine Optimization (GEO) helps your brand adapt to this shift by allowing your content to be cited, trusted, and recommended by AI-driven systems.

At Pactx, we see GEO as the natural evolution of SEO. It builds on the foundations of search visibility but adapts every element—from structure to language—for the new ways people discover and consume information online.

Why GEO Matters Now

The way people search is transforming. AI-powered summaries and “answer overviews” are starting to replace the familiar list of links, while zero-click searches are becoming the norm. More users are getting their answers directly from AI tools like ChatGPT, Claude, Gemini, Perplexity, and Google’s AI Overviews—without ever visiting a website.

This shift means that even well-optimized content can lose visibility if it isn’t designed for this new type of search. GEO helps close that gap. By aligning your content with how generative systems read, reference, and display information, you make sure your content continues to surface—even when users don’t click through.

This isn’t just about keeping up—it’s about future-proofing your SEO. GEO takes the core ideas behind traditional optimization and adapts them for how people search today. It helps your content stay visible and relevant as AI changes the way information is found and shared online.

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Our Framework

Our GEO framework combines strategic analysis, content engineering, and ongoing optimization to help your brand stay discoverable across both search engines and generative platforms.

1. Audit

We start by understanding your current search presence and how your content is interpreted by AI systems. We review what’s already being surfaced and find new opportunities to position your brand as the go-to source.

2. Content Strategy Playbook

Instead of writing or editing your content, we build the framework behind it, giving your team a clear plan for how information should be structured, labeled, and connected. We define topic clusters, outline internal linking paths, and establish metadata and schema guidelines—all designed to help generative engines recognize your expertise and highlight it effectively.

3. Testing & Tracking

Once updates are in place, we monitor how your content performs across platforms like ChatGPT, Perplexity, Copilot, Gemini, Claude, and AI Overview. Instead of focusing only on rankings, we measure how often your content is mentioned, summarized, or referenced in generative results.

4. Iterate & Scale

As the landscape evolves, so does our strategy. We use performance insights to continually refine your content and expand your reach, scaling what works across your site to keep you ahead in the AI search landscape.

What You Can Expect

With GEO, your content is built to stand out in the new era of AI-driven search. You’ll start to see your pages show up more often in generative results, connect more naturally with the questions people are asking, and strengthen your reputation as a trusted source. GEO isn’t meant to replace SEO—it builds on it—helping your brand stay visible and relevant as both search engines and AI systems evolve.

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Ready to Future-Proof Your Search Strategy?

Generative search isn’t a trend—it’s the next phase of how people find information.

Let’s make sure your brand is ready for it.

Get a Free Estimate