Laptop displaying various charts and graphs

Blog

Performance Marketing image (ai generated)

July 17, 2024

Performance Marketing: How to Make your Online Business Better

Performance marketing has a big influence on companies looking to grow online. It's different from old-school marketing - it zeros in on getting actual results, like more website visitors or higher sales. This means you're squeezing the most out of your money by making sure every buck you spend brings in some clear cash. Instead of just throwing ads everywhere, performance marketing is about using money in a clever way that gets the job done.

Performance Marketing

People shaking hands

July 10, 2024

What Makes a Good Agency Partner

Finding the right partner to your business can be extremely tricky, exhausting, and costly. So, how can you overcome such a difficult task? Well here are a few tips and tricks to help you find a good agency partner that fits your business model and values.

Digital Marketing

presentation 3

July 3, 2024

Why Should You Get Analytics on Your Site?

Imagine having a secret decoder ring for the world around you. That's kind of like what analytics are! Businesses use all sorts of data, like what people browse through, the things they buy, and to try to understand their customers better. By crunching these numbers, they can see patterns and trends. This "decoded" information helps them do things like suggest products you might actually like, make checkout a breeze, and keep those must-have items in stock. It's basically a way for businesses to listen to their customers and use that knowledge to create a smoother and more enjoyable shopping experience for everyone.

Analytics

June 24, 2024

L.A. Digital Marketing

Forget fancy museums, Los Angeles is a living, breathing museum of cultures! Walk down any street and you'll be hit with a beautiful wave of humanity. Spanish slang mixes with laughter in Korean, and maybe you'll even catch an auntie bargaining in Armenian at a bustling fruit stand. It's a sensory overload in the best way possible – like stepping into a giant street festival where everyone's invited. One corner might be smokin' with the aroma of some life-changing al pastor tacos, while the next one has you weak in the knees with the buttery scent of warm injera. This incredible mix of people isn't just about the food, though. It's the soul of LA. But the best part? Stumbling on hidden gems you never even knew existed – little pockets of cultural wonder tucked away around every corner. LA's a city that keeps surprising you, a cultural adventure waiting to be devoured.

Digital Marketing

Men examining charts on laptop

June 12, 2024

When is the Right Time to Hire an Agency?

Running a business is like navigating a ship through uncharted waters. Every decision you make steers your company towards growth or challenges. One crucial decision is knowing when to bring on board a marketing agency. This is a question we get asked all the time, “when should I consider hiring an agency to help with my paid media?” Here's a guide to help you determine the right time to make this strategic move.

Digital Marketing

Tips and Tricks

April 24, 2024

Ad Creative Testing Tips and Tricks

In the dynamic world of digital marketing, creating and compelling; ad creativity is very crucial. Because after all “Content is KING”. But what is equally important is the process of testing these creativity to ensure they resonate with your audience. Effective ad creative testing can significantly enhance your campaign performance. Driving better engagement, clicks, and conversions. Here are some essential tips and key tricks to help you master the art of ad creative testing.

Performance Marketing

Office 3

April 17, 2024

10 Essential Questions to Ask a Marketing Agency During Your Interview

Choosing the right marketing agency can be a pivotal decision for your business. The right partner can elevate your brand, drive growth, and deliver significant returns on your investment. However, with so many options available, it's crucial to ask the right questions during your interview process to ensure you find the perfect fit. Here are ten essential questions to guide your conversation:

Digital Marketing

People consulting over a ipad with graphs

January 17, 2024

What Is a Digital Growth Consultant and How Can They Help?

Staying ahead of your competition online gives you the edge when it comes to sales and digital success. This is where a digital growth consultant comes into play as a strategic ally to your business.

Digital Marketing

social media diagram overlapping someone sitting on a set of stairs with their laptop

December 27, 2023

Paid Social Media Advertising Services Explained

In today's digital marketing landscape, social media marketing is pay-to-play. The algorithms that determine which posts show up on feeds grow more complicated every year. Paying for social media ads guarantees a prime position in consumers' online spaces.

Performance Marketing

someone looking at an instagram account on an iphone

November 16, 2023

How Digital Marketing Influences Customers

Unlock the power of digital marketing! Explore its impact on customer behavior, brand perception, and decision-making in our comprehensive guide.

Digital Marketing

scrabble letters spelling 'seo' stacked on top of each other

October 1, 2023

Why Use a Third Party for SEO?

Explore the benefits of outsourcing SEO to a third party. Boost your online presence, save time, and leverage expertise to drive growth and success.

SEO

Hands folded together over a laptop on a clean desk

August 12, 2023

How To Get Started Doing Conversion Optimization

Conversion optimization is the process of changing your website or app’s design, content, or functionality to attract more clicks, taps, and input. This can be done by changing how your product or service looks, how the content is formatted, or how it inputs data.

Conversion Optimization

credit cards scattered on a rug next to a laptop

May 1, 2023

What Is Conversion Optimization?

Conversion optimization is the practice of converting people to your product or service through well-placed, targeted ads and other advertisement campaigns. This can be done by running regular ad campaigns or creating custom ads for specific audiences.

Conversion Optimization

traffic light exposure in front of a beautiful skyline

April 11, 2023

How Do I Grow SEO Traffic?

Growing traffic through SEO is an art. There are many ways to grow traffic on your website through online marketing, but the best ones understand that it is not a one-and-done type of process.

SEO

Viewing the night sky over the earth from space

April 7, 2023

How to Succeed in Digital Marketing in 2024

How do you succeed in digital marketing in 2024? Read this article to get a better understanding of how to stay on top of today's changing landscape.

Digital Marketing

Laptop showing the landing page of a foodie website

February 28, 2023

Who Should Be Doing Conversion Optimization?

Conversion optimization is the process of changing your landing page or sales copy to fit a specific segment of your target audience. There are several types of conversion optimization, and we will focus on the basic one for this article.

Conversion Optimization

Robot looking into the camera

February 12, 2023

Revolutionizing SEO with Artificial Intelligence: The Future of Search Engine Optimization

By embracing new technologies like Artificial Intelligence and Machine Learning, businesses can improve their SEO practices and drive even better results for their websites. The future of SEO is about leveraging innovation to gain a competitive advantage and stay ahead in an ever-evolving digital world.

SEO

Aerial shot of Orange County with the beach on one side and the city on the other

January 9, 2023

Orange County Digital Marketing

Get the latest digital marketing strategies from Pactx. Located in sunny Orange County, CA, our goal is to provide longterm growth for your business.

Digital Marketing

Sunset over a view of downtown Los Angeles

January 2, 2023

Southern California Digital Marketing

As seen with most large metropolitan areas, digital marketing has exploded in popularity in Southern California. With every business needing an online presence these days, there are now more ways to market your company than ever before!

Digital Marketing

Let’s make a pact.

We’re stoked to get to work

Contact Us