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When is the Right Time to Hire an Agency?

Published by abraham • June 12, 2024

When is the Right Time to Hire an Agency?

Running a business is like navigating a ship through uncharted waters. Every decision you make steers your company towards growth or challenges. One crucial decision is knowing when to bring on board a marketing agency. This is a question we get asked all the time, “when should I consider hiring an agency to help with my paid media?” Here’s a guide to help you determine the right time to make this strategic move.

1. When You're Ready to Scale

If your business is growing and you’re aiming to reach a more broad of an audience, a marketing agency can help you scale efficiently. Agencies bring expertise and resources that can amplify your reach and enhance your brand presence across multiple channels.

2. When Marketing Isn't Your Forte

You’re an expert in your field, but marketing may not be your strong suit. A marketing agency can fill this gap, providing professional skills in strategy, web-design, content creation, and digital advertising. This allows you to focus on what you do best while experts handle your marketing efforts.

3. When You Need Fresh Ideas

Stale campaigns can hurt your brand. If your current marketing strategies are not yielding the desired results, an agency can bring fresh perspectives and innovative ideas. Their experience across different industries can introduce new tactics and creative solutions to invigorate your marketing efforts.

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4. When You Want to Save Time and Resources

Running in-house marketing can be resource-intensive. From hiring and training staff to purchasing tools and software, it requires a significant investment of time and money. Outsourcing to a marketing agency can streamline your operations, providing access to a dedicated team without the overhead costs.

5. When You Ned to Stay Ahead of Trends

The digital marketing landscape evolves rapidly. Keeping up with the latest trends, algorithms, and technologies can be overwhelming. Agencies stay on the cutting edge of these changes, ensuring your strategies are up-to-date and effective in a constant shifting market.

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6. When You're Launching a New Product or Service

Launching something new is a critical time for any business. A marketing agency can help you create a buzz and reach the right audience through targeted campaigns. They can craft a comprehensive launch strategy that includes market research, content creation, and promotion.

7. When Measuring ROI Becomes Crucial

An essential aspect of marketing is measuring return on investment (ROI). Agencies have the tools and expertise to track and analyze the performance of your campaigns, providing insights and data-driven strategies to maximize your marketing spend.

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8. When it Makes Sense Financially

This is perhaps the most important thing to consider when considering hiring an agency. Investing in an agency is just that, an investment. On average most marketing agencies charge a minimum of $3000/ month or % on ad spend. On average, you should be spending at least double of that in order for it to make sense financially for your business. You should sit with your finance team to understand if this makes sense for your business financially.

Hiring a marketing agency can be a game-changer for your business. The right time to make this move is when you recognize the need for expertise, efficiency, and innovation in your marketing efforts. By leveraging the skills and experience of a professional agency, you can steer your business towards greater success and growth.

Ready to elevate your marketing strategy? Click here to learn how Pactx can help accelerate your marketing efforts.