In this article, we’ll discuss some of the important ways that digital marketing can influence customers. These include:
- Sales calls and calls to action
- Online interactions and recommendations
- Overall customer support
All of these things can add up to a very engaged and happy customer community. Even if a customer doesn’t return to your business, it can still contribute to a positive perception of your brand. A small amount of customers that are unhappy with your product or service can lead to a large amount of anger towards yourself and your brand. This could lead to feelings of shame, guilt, embarrassment or relief if it happens in your front-face area.