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How Digital Marketing Influences Customers

In this article, we’ll discuss some of the important ways that digital marketing can influence customers. These include:

  • Sales calls and calls to action
  • Online interactions and recommendations
  • Overall customer support

All of these things can add up to a very engaged and happy customer community. Even if a customer doesn’t return to your business, it can still contribute to a positive perception of your brand. A small amount of customers that are unhappy with your product or service can lead to a large amount of anger towards yourself and your brand. This could lead to feelings of shame, guilt, embarrassment or relief if it happens in your front-face area.

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Digital marketing affects customers positively

There are many ways to influence a customer into buying your product or service. These include: topic presentation, product features, pricing, emotional appeal, and overall experience.

All of these ways to influence a customer can be confusing at first, but here we’ll discuss the more positive aspects of digital marketing to help you craft a successful story for your customers.

Now, back to the point!

It’s important to keep your audience in mind when telling a story for your customers. A common theme that emerges from stories is that people relate well to feeling challenged or when being faced with an uncomfortable situation.

This includes things such as being exposed to information that challenges or agrees with their beliefs, being presented with an experience that challenges their assumptions, or being asked to take on an extra job to address a problem they’re facing.

These things raise awareness, create emotional response, and highlight the difficulty of the situation for the audience. All of these contribute positively to this element of your digital marketing campaign.

Man looking sad and frustrated with his hand on his forehead
Digital marketing affects customers negatively

There are several ways that digital marketing can negatively influence a customer. These include:

  • Providing non-critical information about the product or service
  • Being too technical for customers
  • Being too soft towards customers

These can all make or break your business, so it’s important to keep an eye out for these and think of ways to improve them. If critical information is lacking, it may be possible to make it more relevant to the customer’s needs. For instance, if a company provides pest control services, offering information about how well their services work and how readily people trust them might help sway a customer into hiring them.

woman with hands on her face looking confused

As mentioned earlier, being too technical for some clients can lead to uninformed or incorrect expectations. For instance, someone who’s very knowledgeable about pest control but uses computers to assess problems might give false hopes when they hire Entrust Apiary as their company representative.

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Digital marketing is a powerful way to reach potential customers

There are many ways to influence a customer’s mind when it comes to products and services. You can start by creating a great user experience that ends with a satisfying feeling, or by focusing on your benefits.

If you look at the effects of alcohol, for example, they can be overwhelming. They make you feel good at first, but you quickly forget about them because they are so good.

Customers are more difficult to reach

If you have a great product or service, you probably want to know what makes people unhappy and why they are dissatisfied with your product or service.

You want to be able to influence your customers so that they’ll continue to use your product or service and/or find another solution. Knowing what motivates your customers is important in this process.

woman swiping her credit card to purchase a product at a shop
Customers are more difficult to reach because they are busy

There are two things that busy people are heavily influenced by – politics and entertainment. Both of these topics are very popular right now, so it’s no wonder why businesses are trying to influence customers with these issues.

By exploiting their need for entertainment and political representation, these companies are able to gain a hold on a customer. In fact, around half of all consumers make a purchase because of one of these topics.

woman holding a sign that says 'planet over profit'
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Customers are more difficult to reach because they have so many options

This may seem like a counterintuitive statement, but in fact it has something to do with customers. More options make them hungry and want to try things, which influences how they purchase things.

Businesses that offer many products and services are difficult to quantify, because some of them may be worth buying, but not all. This is why business owners usually focus their efforts on their top sellers, because those get the majority of their customers.

small souvenir shop with many different products

But for customers who don’t care about specific features or what they’re made of, there’s no temptation to buy because there are so many choices available to them.

Many people fail to choose a product or service based on only one factor (for example, price) and instead determine if the item they’re purchasing is good enough on its own.

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Digital marketing helps you focus on your target market

There are several ways to recognize a brand or product’s market. For example, a bakery that sells every freshly baked sweet and savory item in the area would be a good candidate.

Their market consists of the people who like food in addition to stores that sell grocery items. The market leader can tell by the high purchase rates and number of purchases.

woman collecting a piece of cake for a customer at a bakery

Another way to recognize a market is by how much you spend on that product or brand. Spending $100 or $200 feels different than spending $10 or $20.

People feel comfortable spending more when they know they’re paying for good quality products. Shopping isn’t something people practice often, which is one reason brands gain such a large following quickly.

Digital marketing helps you focus on your target market by using targeted ads

There are several ways to target your customers. You can use adwords, local ads, online classifieds, or even in-store promotions. Any of these will influence your target market and allow you to attract them to your site.

Adwords is the most popular way to target your customers. Using this, you can create an account with several websites and insert their ads onto your site. When someone clicks on their ad, they’ll be directed to the specific page or pages that they’re looking for.

Local ads are a great way to attract customers as they can feel more connected to the location that they find their goods or services in. Online classifieds are another option that people use.

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