Orange County Digital Marketing

With the explosion of technology, there are now ways to do almost anything you want online. All it takes is having the software to make things happen! This includes creating an account at various social media sites, optimizing your website or mobile app, finding new ways to capture attention for your business, and developing a marketing strategy that works for you.

Woman presenting numerous post-it notes on a whiteboard at a team meeting

As we know, companies rely heavily on advertising in order to spread their message across different platforms. But what if we told you that you don’t have to spend lots of money on ads? What if we could show you how to create your own advertisements and use tools to promote them without spending large amounts of cash?

This article will go into detail about some easy ways to begin digital marketing for your business. We’ll talk about websites, blogs, and other forms of free content that can be used to grow your audience and generate more traffic to your site.

Various graphs displayed on a laptop screen

Different types of digital marketing

There are several different types of digital marketing you can do to promote your business. Which one is best for your company depends on what services you offer, how much money you have to spend, and what type of results you want to see.

The three main types include social media advertising, search engine optimization (SEO), and paid online advertisements.

Social media ads are an effective way to advertise your business as they give you more interactive ways to reach your audience. Companies use sites like Facebook, Instagram, and Twitter to create conversations that feature their products or services.

Man sitting in a cafe with his laptop while talking on his phone

By creating engaging content, you’ll draw new followers who may purchase your product or service. The cost per follower is typically less than traditional forms of advertisement so it’s a very economical way to grow your brand.

Google Ads and other similar platforms, such as Google Shopping, make using SEO a little easier because they help you find appropriate keywords and compete against others that may be ranking higher than you. By optimizing your site and listing yourself in relevant searches, you can gain exposure to potential customers.

Directly contacting people through email or phone calls is also considered SEO, since you’re sharing information about your business and offering your services.

Online marketing

Online marketing is the practice of using digital tools to reach your audience, promote products, and grow your business. There are several important parts of online marketing, including social media management, creating an appropriate website, finding ways to gain exposure, optimizing your site for performance, promoting yourself, and responding to comments and messages.

While some of these components seem complicated or even expensive at first, they’re typically cost-effective if done right. Most people start off by investing in promotional items like t-shirts or bags that feature their company logo and then use those resources to spread their message.

Laptop displaying various charts and graphs

By and large, most companies have found enough of an investment in this area to keep growing. Starting out with just a few strategies can be a way to stay within budget while still getting results!

There are many different types of online marketing you can do, so choose ones that match what you want to achieve. For example, linking to other websites to earn money via advertisements is considered paid exposure which helps get attention for your business and your product. You could also create a YouTube channel and advertise there or write a blog and share it with the world. All of these services are free to use, but depending on how much time and effort you put into them, they will cost you either in fees or in advertising costs to maintain them.

Someone looking at a Youtube page on their tablet

Gray generic puzzle pieces scattered against a gray background

Online marketing will help push your business forward as long as you take the time to learn all of its parts.

Social media marketing

While creating your website and developing its content is an integral part of digital marketing, what you do beyond that defines how people find your company.

Social media is one of the most important parts of this process.

Social Media app group displayed on an iPhone

Running a social media account is not like running a business site where you can put up whatever you want and expect people to notice it.

You have to pick a platform, create an account for your company, and then update it regularly to gain attention and grow followers.

This article will discuss some tips on how to start building a successful social media presence in the Orange County area.

Someone's Instagram posts displayed on an iPhone

Email marketing

While not every business needs to have an email list, it’s one of the most effective ways to market your business. With the right tools, you can keep in touch with your past customers, announce new products or services, promote upcoming events, and spread news about changes or departures within the organization.

By adding and engaging with users on social media sites, you’ll find that your inbox fills up quickly!

A man writing out a workflow strategy on a whiteboard

That’s because people who use those sites share interesting content – something that everyone wants to see. What we want to avoid is giving away too much valuable information for free, so start gathering some basic info from them before sending yours.

Another way to use emails effectively is to conduct surveys or ask questions related to your product or service. This will help you learn more about your audience and what they expect from you, as well as provide helpful insights into how to improve things for future runs.

Video marketing

If you’re reading this, then chances are you’ve heard of at least one company that uses video to promote their product or service. Companies use videos to tell us about their products, give online courses, advertise for a business, and so on.

Most people recognize the term ‘video’ when it’s used in media, but what most don’t know is that there are many other ways to use digital videos to help market your business!

A woman placing a product in front of a camera for an advertisement in a studio

They’re not as flashy as TV commercials, nor do they cost as much money, but using videos can be just as effective. They’re also less intimidating than making your own YouTube channel, though both require time investment.

There are several types of videos that can be done, with almost any genre being suitable for promoting a business. Some of the more popular ones include: testimonials, vlogs (personal stories), how-to’s, event announcements, etc.

But before jumping into creating and editing a video, there are some things you should consider:

Someone editing a video on their laptop using video editing software

Two men speaking into microphones while recording a podcast in front of a camera

Content marketing

So, what is content marketing, you ask? Simply put, it’s producing quality written material that appeals to your audience and promoting this content via different channels.

Content marketers often refer to themselves as writers or publishers, which may be due to the length of time it takes to master all the various pieces of content production. It’s also difficult to identify an exact content marketer since there are so many ways to package and promote their work. Some go very in depth with research and statistical analysis while others keep things simpler by creating helpful how-to guides or other educational materials.

Whatever kind of content you’re preparing, the most important thing is to be genuine and connect with your readers. Your content should address issues that your audience has asked about, but that still make them feel good. You can check out more tips here.

Affiliate marketing

Another popular way to generate income via digital marketing is through affiliate marketing. This is when you create an online store or website focused on products or services that can be obtained either for free or at a low cost.

The business creates a link to the product in a place where people are likely to visit (for example, their web site) and then sends them to the seller’s page to purchase it. The seller pays the business for the referral which amounts to a commission per sale.

This is very common in the health and fitness space due to the growing popularity of yoga.

Orange County Digital Marketing

Published by Tou Moua • January 9, 2023