Kamperett, a high-end fashion brand, sought to refine their digital strategy by improving their SEO performance and enhancing their Google Analytics setup. The primary goals were to uncover SEO opportunities and enable the Kamperett team to confidently track and interpret key performance metrics, driving informed business decisions.
Kamperett’s site was ranked poorly, greatly hindering their ability to grow due to the lack of visibility.
Kamperett lacked analytics on their site, preventing them from gaining insights into their customers and making data-driven decisions.
Since Kamperett lacked analytics, they had no strategy or clear direction for the future of their business and marketing campaigns.
Pactx conducted an in-depth technical SEO audit to identify website inefficiencies and optimization opportunities. By improving site structure, URL hierarchies, and meta descriptions to align with best practices for search engine indexing, they were able to fix some of the identified weaknesses.
Pactx focused on enhancing mobile responsiveness and page load speeds to meet search engine algorithm requirements.
Pactx reconfigured Google Analytics to ensure accurate tracking across all touchpoints, including enhanced eCommerce tracking for better sales insights. They also developed custom dashboards to display key performance metrics such as traffic sources, conversion rates, and customer behavior patterns.
Pactx implemented advanced segmentation to break down data by customer demographics, device type, and acquisition channels for more detailed insights.
Pactx analyzed data trends and provided monthly reports highlighting SEO performance, conversion trends, and customer insights.
Pactx trained the Kamperett team on using the new analytics tools to extract actionable insights and refine their marketing strategy.
Organic traffic increased by 25% within the first 4 months post-audit.
By leveraging data-driven insights, Kamperett improved on-site engagement, leading to a 12% boost in conversion rates.
Enhanced Google Analytics setup delivered precise data on customer behavior, helping Kamperett make informed business decisions.
