Kiva Confections
Kiva Confections, renowned for their premium cannabis-infused edibles, faced significant challenges with their email marketing strategies, website maintenance, and customer segmentation. Their email campaigns were plagued by low engagement rates, primarily due to a lack of personalization and relevant content. Coupled with these issues, their website—built on Craft CMS and VueJS with Nuxt—required continuous development support to enhance user experience and ensure optimal performance.