The platform’s updated theme architecture serves as the lifeblood of these enhancements. Store owners can now use modular content blocks throughout their site instead of just the homepage. The new architecture uses JSON templates that make page rendering and layout management better. Shopify’s new reference theme, Dawn, shows remarkable performance improvements by loading 35% faster than before. This speed boost affects user experience and conversion rates. Pages that load between 0-2 seconds have shown the highest eCommerce conversion rates.
There’s another reason to celebrate—better app integration. The old system limited merchants with app placement and customization. The new system lets app blocks embed directly into templates without complex theme integration. Store owners now have the ability to:
- Add apps using the theme editor without coding
- Choose specific pages for app placement
- Control exact app locations within pages