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December 30, 2024

How to Master Planning for Next Year: Start 2025 Strong After the Holidays

Businesses often lose their momentum after the holidays. January can be tough for growth and productivity. The post-holiday period gives companies a great chance to plan for the year ahead.Smart business planning needs more than yearly goal-setting. Companies need a clear approach to turn their holiday success into steady growth through 2025. The new year planning works best when leaders take their year-end lessons and mix them with future-focused strategies. This creates a clear path for the coming months.This complete guide helps business leaders build a practical plan to take their company from the holiday season into a strong and profitable 2025. Leaders will find simple steps to create 90-day action plans, set up review systems, and design growth strategies that deliver real results.

Digital Marketing

Merry X-Mas

December 24, 2024

Merry Christmas – Enjoy your time with your loved ones

As our neighborhoods shimmer with festive lights and the sweet smell of cinnamon drifts around, we at Pactx want to take a moment to express our deepest gratitude to you—our valued customers, clients, and dedicated employees.This year has been nothing short of extraordinary, and we're thrilled to share that our company has experienced remarkable growth. This success is a testament to your unwavering support and the tireless efforts of our incredible team.

Letter to Our Clients

SEO and keywords

December 23, 2024

Unlocking SEO Success: The Importance of Keywords Explained

Billions of searches flow through search engines each day. Users type words that help them find exactly what they need. These words aren't random—they're keywords that are the foundations of how search engines connect users with relevant content.Keywords continue to drive SEO success even as search engine algorithms evolve. Search engines analyze these words and phrases to understand content context. The process helps determine relevance and delivers accurate results to users who need specific information.Our complete guide shows you the importance of keywords in SEO. We cover modern keyword fundamentals and implementation strategies. You will learn to research, select, and optimize keywords that work while avoiding common pitfalls affecting your search rankings.

SEO

Holiday window display with frosted trees and presents, set against red curtains on the left side and and blue curtains on the right side.

December 20, 2024

Why Elections on the Holiday Market Matter for 2024 Retailers

Presidential elections and holiday shopping seasons rarely overlap. However, 2024 brings retailers this exceptional challenge. Consumer behavior, spending patterns, and retail performance follow distinct trends when elections coincide with the holiday market.Retail trends during election years show notable changes in holiday consumer behavior. These changes depend on the political atmosphere and economic stability. Retailers need to prepare for a complex market in 2024. Their customers will divide attention between seasonal purchases and political activities. This piece shows retailers how to succeed in this unique market situation.

Performance Marketing

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December 16, 2024

What Are KPIs in Business and Why They Matter for Success

Businesses that thrive have one thing in common—they track what truly matters. The numbers tell an interesting story: 77% of top-performing companies regularly monitor their metrics, while all but a few of underperforming organizations fail to do so.KPIs act as a compass that points businesses in the right direction. These measurable values show how well companies meet their objectives and are the foundations of lasting success.This piece walks you through the world of business KPIs—what they are and why they matter. You'll discover how to pick the right metrics and put them to work. The focus is on practical ways to select, implement, and track performance metrics that stimulate your business growth.

Analytics

A smartphone floating above a table, displaying photos of people and moments, with warm Christmas decorations in the background.

December 13, 2024

How to Harness Holidays User-Generated Content for Maximum Marketing Impact

Customer-created content drives 50% higher engagement in holiday marketing campaigns compared to branded materials. This makes user-generated content a powerful marketing tool during the holiday season.Businesses find it hard to collect and use customer content in busy seasonal periods. They struggle to gather relevant material and need better ways to curate, manage, and share it on different channels.This piece shows you how to build and run a winning holiday UGC strategy. You'll learn tested methods to boost your marketing results with customer content, from planning your campaign goals to tracking ROI.

Conversion Optimization