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Holiday window display with frosted trees and presents, set against red curtains on the left side and and blue curtains on the right side.

December 20, 2024

Why Elections on the Holiday Market Matter for 2024 Retailers

Presidential elections and holiday shopping seasons rarely overlap. However, 2024 brings retailers this exceptional challenge. Consumer behavior, spending patterns, and retail performance follow distinct trends when elections coincide with the holiday market.Retail trends during election years show notable changes in holiday consumer behavior. These changes depend on the political atmosphere and economic stability. Retailers need to prepare for a complex market in 2024. Their customers will divide attention between seasonal purchases and political activities. This piece shows retailers how to succeed in this unique market situation.

Performance Marketing

A modern desk with a monitor displaying data charts and a tablet nearby. Plants in the background.

December 16, 2024

What Are KPIs in Business and Why They Matter for Success

Businesses that thrive have one thing in common—they track what truly matters. The numbers tell an interesting story: 77% of top-performing companies regularly monitor their metrics, while all but a few of underperforming organizations fail to do so.KPIs act as a compass that points businesses in the right direction. These measurable values show how well companies meet their objectives and are the foundations of lasting success.This piece walks you through the world of business KPIs—what they are and why they matter. You'll discover how to pick the right metrics and put them to work. The focus is on practical ways to select, implement, and track performance metrics that stimulate your business growth.

Analytics

A smartphone floating above a table, displaying photos of people and moments, with warm Christmas decorations in the background.

December 13, 2024

How to Harness Holidays User-Generated Content for Maximum Marketing Impact

Customer-created content drives 50% higher engagement in holiday marketing campaigns compared to branded materials. This makes user-generated content a powerful marketing tool during the holiday season.Businesses find it hard to collect and use customer content in busy seasonal periods. They struggle to gather relevant material and need better ways to curate, manage, and share it on different channels.This piece shows you how to build and run a winning holiday UGC strategy. You'll learn tested methods to boost your marketing results with customer content, from planning your campaign goals to tracking ROI.

Conversion Optimization

A clothing store decorated with Christmas lights and snow-covered trees, showcasing winter coats in a snowy setting.

December 9, 2024

How the Benefits of Winter and Holiday Sales Can Boost Your Business

Winter months bring the highest revenue potential for most businesses. Holiday shopping drives up to 30% of annual retail sales. This peak season becomes crucial for business growth and profitability.Smart businesses leverage the winter and holiday sales to do more than just increase revenue. They strengthen their market position, clear inventory, and build a strong foundation that supports next year's success.Companies need a solid winter holiday strategy to optimize their sales pipeline. This approach helps them capitalize on seasonal marketing advantages. Businesses can improve their cash flow, manage inventory better, and maximize their winter sales opportunities during this profitable season.

Conversion Optimization

brand ambassador during the holidays cartoon

December 6, 2024

How to Leverage Brand Ambassadors for Successful Holiday Campaigns

Holiday season brings huge opportunities but also fierce competition for brands. Most companies flood social media with traditional advertising. Smart businesses know that brand ambassadors help cut through the noise and build authentic connections.Brand ambassadors give businesses a unique edge during holidays because they add credibility through personal storytelling that appeals to holiday shoppers. The right mix of influencers and holiday strategies helps brands create meaningful campaigns that boost sales during retail's busiest season.This piece shows proven ways to build and run holiday ambassador programs that work. Brands can craft authentic stories and implement sales initiatives that benefit both companies and their ambassadors.

Content Creation

Cozy living room with a glowing fireplace, Christmas tree, and wrapped presents, creating a festive holiday atmosphere.

November 29, 2024

Festive Season Marketing: Creative Ideas to Elevate Your Holiday Campaigns

During the holiday rush, companies battle hard to grab the focus of shoppers and get their dollars. You'll see shops decked out to pull you in. You get swamped with salesy emails and jolly ads everywhere you turn—showing plain old sales and normal ads just don't cut it now.To get people to notice and feel something from holiday ads, they gotta do more. They're flipping the script with eco-friendly moves and stories that tug at your heartstrings. This chat unveils some clever holiday ad tricks that companies are using to stay in folks' good graces when it's all snowy outside.

Content Creation