BooSocki Case Study - SEO & Subscription Strategy by Pactx

Boo Socki

Foot Apparel & Gift Cards

BooSocki Socks, a unique and vibrant sock brand, faced several challenges in optimizing their online presence and exploring the possibility of establishing a subscription business model on Shopify:

Low Search Engine Visibility: Despite their creative product line, BooSocki Socks struggled with low search engine rankings, which limited their ability to attract organic traffic.
Exploring a Subscription Model: BooSocki Socks wanted to explore the feasibility of a subscription business model but faced challenges in understanding and implementing the necessary strategies on Shopify.
Lack of SEO Strategy: The brand had no comprehensive SEO strategy, resulting in missed opportunities for growth and visibility in search engine results.

Key Focus Areas

SEO Difficulties

Boo Socki was struggling to generate a high SEO rating causing their site to be difficult to find when searched online. This was in part due to not having any ready strategies on how to improve their SEO and online presence.

Unsure How to Implement New Models and Strategies

Boo Socki wanted to implement several new strategies for their online site, however lacked the necessary knowledge on how to both implement and program the required changes needed to make these strategies possible.

Lacking Descriptive Analytics

Boo Socki lacked descriptive analytics that would have given them valuable insights on how to improve their site for better customer growth. In addition to also lacking analytics in how to improve their lack of SEO traffic.

Solution

Improved Usage of Keywords

Pactx conducted thorough keyword research to identify high-potential keywords relevant to BooSocki Socks’ products. Which helped their site become easily found when these keywords were searched online.

Improved Relevant Content

Pactx further improved Boo Socki’s SEO through developing high-quality, keyword-rich content, including blog posts and product pages, to enhance organic search visibility.

Restructured Products and Pages

Pactx implemented technical SEO best practices, such as site speed optimization, mobile-friendliness, and structured data markup. Optimizing on-page elements, including meta tags, headers, product descriptions, and images, to improve search engine rankings.

Taught Boo Socki How to Implement Wanted Strategies

Pactx outlined the necessary steps to implement an in-depth opportunity of subscription businesses on Shopify. Including selecting the right tools, setting up subscription options, and managing customer experience.

Discussed the Importance Potential Challenges

Pactx discussed the importance of potential challenges; such as inventory management, customer retention, and marketing strategies. Allowing Boo Socki to be aware of these issues, and plan around them better.

Implemented New Business Plan

Pactx developed a comprehensive subscription business plan with detailed strategies for pricing, customer engagement, and retention.

Implemented Analytics

Pactx set up advanced Google Analytics and Shopify analytics to track key performance indicators (KPIs) related to SEO performance.

Helped Break Down Analytics

Pactx created custom dashboards to provide actionable insights into traffic sources, user behavior, and conversion rates.

Implemented Reviews and Feedback

Pactx conducted performance reviews and data-driven adjustments to strategize for continuous improvement.

Success Metrics

Improved Traffic from Key Words

Boo Socki, after the adjustments saw a 15% increase in SEO traffic related to newly implemented Keywords.

Improved Growth

Boo Socki benefited from improved organic traffic and the strategic insights provided by Pactx, positioning them for continued growth in the competitive sock market.