BooSocki Sibling 3 pack
BooSocki
Foot Apparel & Gift Cards

BooSocki, a unique and vibrant sock brand, faced several challenges in optimizing their online presence and exploring the possibility of establishing a subscription business model on Shopify:

  1. Low Search Engine Visibility: Despite their creative product line, BooSocki struggled with low search engine rankings, which limited their ability to attract organic traffic.
  2. Exploring a Subscription Model: BooSocki wanted to explore the feasibility of a subscription business model, but faced challenges in understanding and implementing the necessary strategies on Shopify.
  3. Lack of SEO Strategy: The brand had no comprehensive SEO strategy, resulting in missed opportunities for growth and visibility in search engine results.
Boo Socki 3 pairs of feet

Key Focus Areas

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SEO Difficulties

BooSocki was struggling to generate a high SEO rating, causing their site to be difficult to find when searched online. This was in part due to a lack of effective strategies to improve their SEO and online presence.

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Uncertainty in Implementing New Strategies

BooSocki wanted to implement several new strategies for their site but lacked the necessary knowledge to execute and program the required changes to make these strategies possible.

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Lacking Descriptive Analytics

They lacked descriptive analytics that could provide valuable insights for improving their site and driving customer growth. Additionally, they lacked analytics to address their low SEO traffic.

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Solution

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Improved Keyword Usage

Pactx conducted thorough keyword research to identify high-potential keywords relevant to BooSocki’s products, making their site more findable in online searches.

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Improved Relevant Content

We further improved BooSocki’s SEO through developing high-quality, keyword-rich content, including blog posts and product pages to enhance organic search visibility.

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Restructured Products and Pages

We implemented technical SEO best practices, such as site speed optimization, mobile-friendliness, and structured data markup. We also optimized on-page elements, including meta tags, headers, product descriptions, and images to improve search engine rankings.

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Taught Effective Strategies

We outlined the steps to implement a comprehensive subscription business model on Shopify, including selecting tools, setting up subscription options, and managing customer experience.

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Highlighted Important Challenges

We highlighted potential challenges like inventory management, customer retention, and marketing strategies, enabling BooSocki to anticipate and plan for these issues more effectively.

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Implemented New Business Plan

We developed a comprehensive subscription business plan with detailed strategies for pricing, customer engagement, and retention.

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Implemented Analytics

We set up advanced Google and Shopify analytics to track key performance indicators (KPIs) related to SEO performance.

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Breaking Down Analytics

We created custom dashboards to provide actionable insights into traffic sources, user behavior, and conversion rates.

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Implemented Reviews and Feedback

We conducted performance reviews and made data-driven adjustments to strategize for continuous improvement.

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Success Metrics

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Improved Traffic from Keywords

After the adjustments, BooSocki saw a 15% increase in SEO traffic related to newly implemented keywords.

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Improved Growth

BooSocki benefited from improved organic traffic and the strategic insights provided by Pactx, positioning them for continued growth in the competitive sock market.