Feel Good Foods faced digital growth challenges and needed help maintaining their new custom WordPress site. They lacked insights on page performance and optimization strategies to increase traffic. Despite the recent redesign, the site had numerous bugs causing user experience issues.
Feel Good Foods lacked analytics that would provide them insights on how to approach future marketing campaigns and directions of where to go for digital growth.
Feel Good Foods had recently redesigned their site, however as a results had a variety of bugs that they were struggling to identify. These bugs were causing a lot of difficulties and issues to occur for visiting customers.
Pactx, Inc. employed a multi-pronged solution firstly setting up Google Analytics and GA4 which helped deliver bi-weekly performance reports.
Pactx went through Feel Good Foods’ code and quickly identified the bugs resulting in quick wins which furthermore enhanced technical SEO traffic.
After the bugs, and analytics were implemented on their site Feel Good Foods saw a 50% increase in SEO Traffic Growth.
After fixing the various bugs on Feel Good Foods site their average page load time was down to 1 second. Significantly improving customer experiences, and retention rates.
Executives received detailed reports on key performance indicators, showing increased brand awareness and a significant rise in wholesale sales during this period.
