Feel Good Foods faced digital growth challenges and needed help maintaining their new custom WordPress site. They lacked insights on page performance and optimization strategies to increase traffic. Despite the recent redesign, the site had numerous bugs causing user experience issues.



Key Focus Areas
Lack of Analytics
Feel Good Foods lacked the necessary analytics to gain valuable insights for planning future marketing campaigns and determining the best direction for digital growth.
Various Site Bugs
After the site redesign, they encountered numerous bugs that were difficult to identify, leading to significant issues and frustration for their customers.

Solution
Implemented Analytics
Pactx employed a multi-pronged solution, beginning with the setup of Google Analytics and GA4, which provided bi-weekly performance reports to track site performance and user behavior.
Fixing Technical Difficulties
We thoroughly reviewed Feel Good Foods’ code, promptly identifying and fixing the bugs, resulting in quick wins that significantly enhanced their technical SEO traffic.

Success Metrics

Increased SEO Traffic
After the bugs were fixed and analytics were implemented, Feel Good Foods saw a 50% increase in SEO traffic.

Fast Page Load Times
After fixing the bugs on their site, their average page load time was down to 1 second, significantly improving customer experience and retention rates.

Ease of Future Planning
Executives received detailed reports on key performance indicators, showing increased brand awareness and a significant rise in wholesale sales during this period.