Florence Marine, a dynamic player in the surf and outerwear apparel market, faced a significant hurdle in maximizing its online potential. Despite a strong product offering, their digital presence was not translating into substantial sales growth. The primary challenge involved boosting digital visibility, driving revenue growth, and achieving a higher return on ad spend (ROAS) across paid media channels.
Although Florence Marine’s site was well optimized there were issues in gaining regular traffic to their online store site. Leading them to lack digital growth.
Florence Marine lacked digital visibility that would have introduced their company and site to potential customers. This was due to low emphasis in social media platforms and channels that would help them gain this visibility.
Pactx began with an in-depth analysis of the current marketing strategies. Pinpointing areas where improvements were crucial, particularly in paid media efficiency and SEO performance.
Pactx restructured the paid media campaigns to target more relevant audiences with optimized ad spend, ensuring a higher conversion rate. Simultaneously, they boosted SEO efforts, focusing on enhancing the website’s visibility and organic search rankings.
Florence Marine experienced a surge in online engagement, reflected in a 50% increase in website sessions.
Revenue skyrocketed, with a 100% increase, effectively doubling their sales figures.
Notably, the ROAS across paid media channels impressively exceeded $5, validating the efficacy of the optimized ad campaigns.
Additionally, the enhanced SEO strategy contributed significantly to this success. Driving organic traffic and improving overall online visibility.
