Florence Marine, a dynamic player in the surf and outerwear apparel market, faced a significant hurdle in maximizing its online potential. Despite a strong product offering, their digital presence wasn’t translating into substantial sales growth. The primary challenge involved boosting digital visibility, driving revenue growth, and achieving a higher return on ad spend (ROAS) across paid media channels.
Florence Marine’s site was well-optimized, but they struggled to attract consistent traffic, which hindered their digital growth.
They lacked the digital visibility needed to reach potential customers, primarily due to ineffective use of social media and other channels that could enhance their exposure.
Pactx began with an in-depth analysis of their current marketing strategies, pinpointing areas where improvements were crucial, particularly in paid media efficiency and SEO performance.
We restructured paid media campaigns to target more relevant audiences with optimized ad spend, ensuring a higher conversion rate. Simultaneously, we boosted SEO efforts, focusing on improving the site’s visibility and organic search rankings.
Florence Marine experienced a surge in online engagement, reflected in a 50% increase in site sessions.
Revenue skyrocketed with a 100% increase, effectively doubling their sales figures.
Notably, the ROAS across paid media channels exceeded $5, validating the effectiveness of optimized ad campaigns.
Additionally, the enhanced SEO strategy contributed significantly to this success, driving organic traffic and improving overall online visibility.
