Pactx, Inc., known for its proficiency in digital strategy and e-commerce optimization, was enlisted to revamp Florence Marine’s digital media approach. They began with an in-depth analysis of the current marketing strategies, pinpointing areas where improvements were crucial, particularly in paid media efficiency and SEO performance.
Florence Marine, a dynamic player in the surf and outerwear apparel market, faced a significant hurdle in maximizing its online potential. Despite a strong product offering, their digital presence was not translating into substantial sales growth. The primary challenge involved boosting digital visibility, driving revenue growth, and achieving a higher return on ad spend (ROAS) across paid media channels.