Kim Shui Studio Case Study: ROAS Boost with Google Ads

Kim Shui Studio

Apparel

Kim Shui Studio struggled with some complex issues, particularly after the release of the iOS 14 update. Advertising with Facebook was nearly impossible, as Return on Ad Spend (ROAS) was constantly declining along with their revenue streams. The update caused their advertising campaigns to lose tracking and targeting capabilities, significantly reducing audience engagement and conversion potential.

For the brand to remain relevant in their industry, they needed to shift gears and develop an approach that would restore their ROAS efficiently and ensure long term development across any platform.

Key Focus Groups

Low Return on Ad Spend (ROAS)

Despite investing in ads throughout several social media platforms, Kim Shui Studio was not seeing any positive boosts for the amount they were spending.

Lack of Customer Data

After the IOS 14 update, they weren’t able to track customer data from their mobile users, making it difficult for them to make data supported decisions.

Ads Not Reaching Target Audience

The update negatively impacted their ability to effectively reach their target audience and steadily attract new customers.

Solution

Introduction of Google Ads

A complementary channel was introduced to broaden Kim Shui Studio’s reach and maximize the impact of their ad budget. Google Ads provided access to a new audience while balancing the drop in Facebook’s performance.

Polished Meta Advertising Campaigns

Pactx refined their Facebook advertising strategies, ensuring they could adapt to post-iOS 14 changes. This included creating more focused ad creatives and leveraging available targeting techniques.

Enhanced Tracking Implementation

To address the data gap caused by iOS 14, robust tracking solutions were introduced. This allowed for more informed decision-making, empowering Kim Shui Studio to analyze campaign performance with greater accuracy and adapt as needed.

Success Metrics

Improved ROAS

The implemented strategies resulted in a blended ROAS of approximately $5, showcasing significant progress in achieving profitability across platforms.

Google Ads a Game-Changer

Google Ads extended Kim Shui Studio’s reach, significantly improving profitable traffic alongside their other social media campaigns.

Using Data for Better Decision Making

The additional tracking solutions enabled them to make smarter, data-driven decisions, allowing for more precise optimizations and consistent campaign improvements.