Kiva Confections

Challenge

Kiva Confections, renowned for their premium cannabis-infused edibles. They faced significant challenges with their email marketing strategies, website maintenance, and struggled with segmenting on their customer base. Their email campaigns were plagued by low engagement rates, primarily due to lack of personalization and relevant content. Coupled with these issues; their website, built on Craft CMS and VueJS with Nuxt, Kiva needed continuous development support to enhance user experience and ensure optimal performance.

Solution

Pactx, Inc. devised a multi-faceted strategy to tackle both the email marketing and web development challenges faced by Kiva Confections. For email marketing, Pactx implemented Klaviyo to leverage its powerful data analytics and segmentation capabilities. They crafted personalized email content tailored to different customer segments. Focusing on behavioral triggers such as browsing history, purchase patterns, and engagement metrics. Pactx also established a series of targeted campaigns including educational content, promotional offers, and customer feedback loops to increase engagement and loyalty.

Concurrently, Pactx provided ongoing development support for Kiva’s custom website. They optimized the Craft CMS and VueJS with Nuxt framework to ensure high-speed performance and reliability. Regular maintenance and updates were performed to keep the site in line with the latest technological standards. Pactx also developed new features and integrated tools to enhance the marketing efforts and improve overall customer interaction on the website.

Results

The comprehensive approach by Pactx, Inc. led to significant improvements for Kiva Confections. Email open rates soared by 45%, click-through rates increased by 38%. Thanks to the personalized and relevant email content the targeted campaigns and segmentation strategies contributed to a 30% increase in customer retention and a 22% boost in overall sales.

On the web development side, the enhancements made by Pactx resulted in a 50% improvement in website load times, creating a smoother user experience. This led to a 40% reduction in bounce rates and higher engagement levels on the site. The new features and integrations facilitated better lead capture and conversion rates.

Overall, Kiva Confections experienced a substantial uplift on online engagement and sales, driven by the strategic support from Pactx, Inc.