Kiva Confections Case Study - Email & Web Development by Pactx

Kiva Confections

Cannabis-Infused Edibles

Kiva Confections, renowned for their premium cannabis-infused edibles. They faced significant challenges with their email marketing strategies, website maintenance, and struggled with segmenting on their customer base. Their email campaigns were plagued by low engagement rates, primarily due to lack of personalization and relevant content. Coupled with these issues; their website, built on Craft CMS and VueJS with Nuxt, Kiva needed continuous development support to enhance user experience and ensure optimal performance.

Key Focus Areas

Email Campaigns Lacked Personalization

Kiva lacked customer personalization in their email campaigns causing returning customers to have low engagement rates.

Lack of Segmentation

Kiva had a lack of segmentation in their email campaigns causing many customers to lose interest in what was being advertised as they felt the emails weren’t relevant to them.

Constant Site Maintenance

Kiva’s site required constant maintenance and updates to run regularly. These constant updates sometimes caused site errors, and negative customer user experiences.

Solution

Implementation of Klaviyo

Pactx implemented Klaviyo to leverage its powerful data analytics and segmentation capabilities to help Kiva in better understanding their consumer base.

Implmented Customer Segmented Emails

Pactx crafted personalized email content tailored to different customer segments. Focusing on behavioral triggers such as browsing history, purchase patterns, and engagement metrics.

Launched Targeted Email Campaigns

Pactx also established a series of targeted campaigns including educational content, promotional offers, and customer feedback loops to increase engagement and loyalty.

Optimized Code for the Online Site

Pactx provided ongoing development support for Kiva’s custom website. They optimized the Craft CMS and VueJS with Nuxt framework to ensure high-speed performance and reliability. Regular maintenance and updates were performed to keep the site in line with the latest technological standards.

Added New Online Features for Customers

Pactx also developed new features and integrated tools to enhance the marketing efforts and improve overall customer interaction on the website.

Success Metrics

Improved Email Open Rates

After implementing the recommendation to the email campaigns Email open rates soared by 45%, and click-through rates increased by 38%.

Increased Customer Retention and Sales

Thanks to the personalized and relevant email content the targeted campaigns and segmentation strategies contributed to a 30% increase in customer retention and a 22% boost in overall sales.

Faster Load Times

On the web development side, the enhancements made by Pactx resulted in a 50% improvement in website load times, creating a smoother user experience.

Lower Bounce rate and Higher Engagement

This led to a 40% reduction in bounce rates and higher engagement levels on the site. The new features and integrations facilitated better lead capture and conversion rates.