Pactx analyzed the data to identify any discrepancies from historical trends. They discovered a spam bot operating on iOS 10, which was specifically targeting two pages and spending less than 2 seconds on the site. Before the issue, iOS 10 accounted for less than 5% of all traffic in the previous 6 months, but during the issue, it jumped to 30% of all traffic. Pactx resolved the issue by blocking the specific IP address and user, effectively removing them from the data calculations.
Additionally, Pactx uncovered a plugin that was causing double or triple counting of users by clearing cookies after each page unless the user clicked the “Acknowledge” button on the privacy pop-up. Pactx collaborated with the Manduka team to reach out to the app developers and resolve the issue, successfully fixing the traffic and conversion rate problems they had been facing.
Fixing this issue created the following benefits for the brand:
- Pactx successfully restored the traffic to its normal levels, reducing the decline by 200%. They also significantly improved the bounce rate and exit percentage on the site, which had been heavily impacted by the surge in “new” traffic.
- Conversion rate was also returned to its normal state and increased by 10% year-over-year, after previously being down 30% due to the traffic issue.
- With the resolution of these issues, the organization now has accurate data insights into the performance of the site, enabling them to make informed decisions for long-term growth.