Pure Beauty Case Study - Email Marketing Strategy by Pactx

Pure Beauty

Cannabis

Pure Beauty, a seller of various cannabis products. Pure Beauty faced significant challenges in their email marketing strategy. Their existing setup lacked personalization and segmentation, leading to low engagement rates and poor conversion metrics. Additionally, their email campaigns were not optimized for mobile users, which represented a substantial portion of their customer base. Pure Beauty needed a robust solution to overhaul their email marketing efforts, enhance customer engagement, and drive sales.

Key Focus Points

Lack of Customer Personalization in Emails

Pure Beauty lacked any customer personalization in their customer email campaigns. Leading many repeat customers to not receive deals, information, or recommendations on the products that they were wanted, or were searching for.

Email Campaigns not Optimized for Mobile

Pure Beauty’s email campaigns were not optimized for mobile users. Causing them to miss out on a decent portion of their returning customer base from receiving information on new products.

Solution

Implmenting Klaviyo

Pactx, Inc. stepped in to revamp Pure Beauty’s email marketing strategy using Klaviyo. The first step involved migrating their existing customer data to Klaviyo, ensuring a seamless transition.

Segmented and Personalized Emails

Pactx implemented advanced segmentation techniques to categorize customers based on their purchase history, browsing behavior, and engagement levels. Customizing email templates to be visually appealing and mobile-friendly, ensuring a consistent experience across all devices.

Implemented Automated Emails

Additionally, automated workflows were set up for welcome emails, abandoned cart reminders, and post-purchase follow-ups. This was to ensure a timely and relevant communication with customers.

Success Metrics

Improved Email Stats

Within three months, the open rates for Pure Beauty’s emails increased by 40%, and the click-through rates improved by 35%.

Improved Sales

The targeted email campaigns resulted in a 25% increase in sales, with a significant portion coming from repeat customers.

The automated workflows reduced cart abandonment rates by 20%, contributing to a notable boost in revenue.

Increased Customer Engagement

The mobile optimization efforts led to a 50% increase in engagement from mobile users.