Pactx built out a strategy focused on driving new digital marketing growth on Paid Media, Search Engine Optimization (SEO) and setting up Google Analytics to identify consumer behavior. The primary strategy for Paid Media was getting the right content to the right audience. For SEO, it was resolving all the onsite issues and lack of a clear targeted keywords strategy to rank highly on Google.
Snake Oil Provisions was struggling to get new users to the site, thus crippling their short and long term growth. As a retailer, they had hit their growth cap and needed to drive new growth. Their Search Engine performance also saw month over month declines. They also did not have any analytics set up and struggled to identify customer pain points on the site, leading to a decrease in sales.