UJET struggled with growing their organic search and getting people to complete sign-ups or submissions for forms and white papers, hindering their growth and long-term opportunities. They needed someone with a strong background and technical experience to build these initiatives from the ground up.
Key Focus Areas
Lack of Growth
UJET was struggling with growing their online business. Lacking strong SEO, and having low conversion rates from the few customers that found the site.
Lack of Experience
UJET lacked the required expertise to properly implement the online elements and strategies they had planned to improve their difficulties.
Solution
Implemented A/B Testing
Pactx, Inc. collaborated closely with the UJET team to establish a conversion optimization center of excellence and build a robust testing foundation focused on form submissions and sign-ups.
Optimized Keywords and Site Content to Improve SEO
Pactx ensured UJET’s technical SEO was optimized, verifying that proper URL structures, meta titles, and descriptions targeted the right keywords to be more competitive in keywords they were not ranking for, while also optimizing content and providing strategic content ideas.
Success Metrics
Increased Customer Sign-Ups
Within six months, UJET saw remarkable results from Pactx’s efforts with a 250% increase in sign-ups and form submissions.
SEO Growth
Within 6 months UJET also saw 30% growth in SEO traffic.