Violent Gentlemen’s storefront looked outdated and was in need of a refresh. Additionally, analytics were never part of their plans, and there was little confidence in the data since it was set up and forgotten about.
Violent Gentlemen needed a team with development and analytics experience to help them modernize their site.
The analytics they implemented earlier were quickly forgotten about, leaving them unable to use the data to understand customer behavior on their site.
We implemented event tracking to help Violent Gentlemen better understand which areas needed more focus, like their highest bounce rate page, the most frequently clicked products, and actions delivering the best return on investment.
We redesigned their site to be more visually appealing and user-friendly, strategically relocating items to improve visibility and enhance the overall customer experience.
We updated and fixed outdated code that was causing long loading times, an issue leading to customer impatience and increased site abandonment.
Violent Gentlemen saw a 3% increase in their conversion rates.
They saw a 6% increase in their average order value from customers.
Revenue per visitor increased by 10% after the update.
Their site’s page load time decreased to 1.3 seconds.
