Violent Gentlemen man working out
  • Analytics Reporting
  • Paid Media
  • Front End Development

Violent Gentlemen’s storefront looked outdated and was in need of a refresh. Additionally, analytics were never part of Violent Gentlemen’s plans, and there was little confidence in the data since it was set up and forgotten about.

Woman wearing black violent gentlemen hat and shirt Man wearing black violent gentlemen shirt

Violent Gentlemen needed a team with development and analytics experience to help them modernize their site and understand what their customers were doing.

Violent Gentlemen hockey shirt
Players watching the ice hockey game from the bench

Forged from steel and bound by a code that runs deep in every Violent Gentleman: RESPECT


Revenue per visitor increased by 10% after the update. By adding event tracking, Violent Gentlemen could better understand what aspects needed more focus. Areas like their most bounced page, most frequently clicked product, and what actions are creating the most bang for the buck.

Empty outdoor ice hockey rink
Tale Of The Tape
  • ↑3% Conversion
  • ↑6% Average Order Value
  • ↓1.3sec Page Load