Identified different pages and their impact to the customer experience. By refocusing efforts to understand that the home page had a different purpose than the product detail page, it allowed the team to establish Key Performance Indicators (KPIs) specific to the page. By building out clear KPIs, each update was made using data-driven insights instead of assumptions from different departments.
Vuori observed a drastic decline in customer buying behavior on their website following a comprehensive redesign. The brand believed that customers were seeking a refreshed appearance and invested resources to cater to various audiences.