Video Trends in 2024

Published by abraham • October 12, 2024

As we enter 2024, we’re seeing a big change in video content trends changing how brands talk to their audiences. In a time when people’s attention spans are getting shorter and engagement matters most, getting good at these new video formats isn’t just a choice—you need it to do well online. From the quick rise of short-form content to the real feel of user-generated videos, the fun of shoppable experiences, and the raw appeal of live streaming, the world of video is full of chances for creative storytellers. Let’s look at the big trends in 2024 and see how you can use them to grab your audience and get real results.

1. Short-Form Video Content

Brief videos remain popular on TikTok, Instagram Reels, and YouTube Shorts. These quick clips grab people’s attention and suit today’s viewers who don’t focus for long.

2. User-Generated Content (UGC)

UGC is on the rise because it adds realness and builds trust in marketing. People prefer to see actual reviews and stories from other users instead of typical ads.

3. Interactive and Shoppable Videos

We see more interactive videos, including ones where you can shop. These let viewers do things with the video, like clicking products to buy them. This trend is big on platforms such as TikTok and Instagram.

4. AI-Powered Video Production

AI has a big impact on video production. It makes the whole process easier, from coming up with ideas to editing. AI tools help make work go smoother and boost creativity. But they don’t take away the human touch in making videos.

5. Live Streaming and Real-Time Engagement

Live streaming keeps getting more popular. It lets people talk to their audience right away. Apps and sites such as Twitch, YouTube, and Instagram Live can connection businesses directly with potential customers, and interested people. They can do this through Q&A sessions showing off new products, and live shopping events.

6. Silent Videos with Captions

Many people watch videos without sound these days. So, it’s important to add captions and make videos work well without sound. This helps more people understand the videos. It also makes sure the message gets across even when there’s no sound.

7. Educational and Explainer Videos

People still love educational content, like how-to and explainer videos. These help customers get a better grip on products and services. These type of videos can help your brand build authority, and help your brand appear more trustworthy.

8. Augmented Reality (AR) and Virtual Reality (VR)

AR and VR have an increasing impact on video marketing offering users fresh and thrilling ways to experience products. These tools prove effective for virtual try-ons and demonstrating how products function.

9. Behind-the-Scenes Content

One way to gather increasing interest is with videos that give audiences a glimpse into what makes a brand operate, and their work culture. These videos help build a connection and bond with viewers by showcasing the human element behind the business.

10. Better Video SEO

Making videos easy to find on search engines matters a lot now that people use YouTube and even TikTok to search for things. Using the right tags, writing good descriptions, and following SEO best practices helps more people find your videos.

Conclusion

We’re at the start of a new age in digital video, and the scene is full of exciting possibilities. From the growth of authentic, user-generated content to the deep experiences that AR and VR offer 2024 looks to be a big year for video breakthroughs. At Pactx, we don’t just watch these trends – we lead the way using our know-how in the field and fresh methods to help brands stay one step ahead.

But this is just the start. When we look past 2024, we see a world where new tech and changing viewer likes will keep changing how we watch videos in ways we can’t guess yet. The future looks bright, and we’re excited to uncover it with you. Don’t let your brand lag in this shifting digital world. Reach out to us now and we’ll create something incredible together.