Essential Metrics for Measuring Voice Search Success

Published by abraham • August 31, 2024

In today’s fast-changing digital world, voice search has become a big deal changing how people use technology and find information. For digital marketers and business owners, keeping an eye on voice search numbers isn’t just a cool extra—it’s a must-have tool to guide your efforts to improve. Think about sailing a ship without any tools; that’s what it’s like to ignore these numbers in the big world of digital marketing. When you watch important signs like how many people buy things or click on links, you learn a lot about how well your voice search plan is working. These numbers act like a guiding star showing you the way to make smart choices and change your plans when needed. Want to tap into the strength of voice search data? Let’s look at the key numbers that will help you measure and boost your voice search success.

1. Voice Search Traffic

Volume of Voice Searches: Count how many visitors come to your site through voice search queries. This helps you understand how voice search impacts your traffic.
Percentage of Total Traffic: Figure out what portion of your website traffic comes from voice searches compared to regular text searches.

2. Search Query Data

Voice Query Keywords: Discover the specific words and phrases people say in voice searches to reach your website. This helps you tailor your content to match what voice searchers want.
Question-Based Queries: Monitor how many searches are phrased as questions such as those beginning with “how,” “what,” “where,” “when,” and “why.”

3. User Engagement Metrics

Bounce Rate: Watch the bounce rate for visitors who arrive through voice search to check if they find what they need.
Time on Site: Work out how long visitors stick around on your website after they land there through voice search. If they hang out longer, it shows your content hits the spot and keeps them hooked. Pages per Session: Check out how many pages users from voice search explore in one visit to get a feel for how much they’re diving into your site.

4. Conversion Metrics

Conversion Rate: Check how many users from voice search turn into customers. This includes people who buy things, sign up, fill out forms, or do other important stuff.
Goal Completions: Keep an eye on how often voice search users finish specific goals you’ve set up in your tracking tools.

5. Local Search Metrics

Local Search Queries: Count how many people search for local stuff (like “near me” searches) to see how voice search affects your local SEO work.
Google My Business Insights: Look at Google My Business data to see what people do after finding your business through local voice searches. This includes asking for directions, making phone calls, and visiting your website.

6. Mobile vs. Desktop Metrics

Device Breakdown: See how voice search traffic divides between mobile and desktop devices to understand how users access your site.
Mobile Engagement: Monitor engagement statistics for mobile users to ensure they enjoy a positive experience across all devices.

7. Featured Snippets and Rich Results

Featured Snippet Traffic: Track traffic from featured snippets, as these often provide answers to voice searches.
Rich Result Impressions: Tally the views and clicks from rich results such as answer boxes and knowledge panels, which can indicate your performance in voice search.

8. Voice Search Ranking

Ranking Position: Check how your content ranks for important voice search queries to see how well it’s doing in voice search results.
Changes Over Time: Keep an eye on how your voice search rankings change over time to spot trends and see if your optimization efforts are working.

9. User Feedback and Reviews

Customer Reviews: Look at and study reviews and feedback from users who found your business through voice search. This can give you insights into what users experience and where you can make things better.
Voice Assistant Feedback: If it applies to you, get feedback from people’s interactions with voice assistants to understand if users are happy and what common problems they face.

10. Content Performance Metrics

Top Performing Content: Find out which content pieces have the best results in voice search. This helps you copy winning strategies for other content.

Content Engagement: Keep an eye on how people interact with content made for voice search, like shares on social media, comments, and links from other sites.

11. Tools to Measure Voice Search Metrics

Google Analytics: Use Google Analytics to keep tabs on traffic how users behave, and how well voice searches convert.
Google Search Console: Keep an eye on search queries where you rank, and how often people click on voice search results.
Google My Business: Check out the insights to see how you’re doing in local searches and what actions users take.
SEO Tools: Put tools like SEMrush, Ahrefs, or Moz to work. They’ll help you track keyword rankings when you show up in featured snippets, and how you’re performing in voice searches.

If you check these voice search numbers often, you’ll get a good idea of how well your voice search tweaks are working. This lets you make smart choices to boost your strategy based on real data.