MAC cover image
The MAC (New Mexico Media Arts Collective)
Media Arts

The MAC was struggling with several key issues on their site due to outdated software. The site began losing traffic due to slow load times and outdated visuals, while even minor adjustments required programming knowledge, making future planning and implementation difficult.

To stay competitive and reach their target audience effectively, they needed to modernize through platform migration—changes that would help them gain consistent traffic.

MAC crew member

Key Focus Groups

Target Icon White

Low Traffic Retention

Due to a combination of outdated software, increased load times, and difficulty in adding new content, The MAC was seeing their traffic decrease over time.

Target Icon White

Difficulty Adding Content

The MAC was struggling to add new content, as updates required someone proficient in programming and technology. This limitation negatively affected their UI and overall company visuals.

MAC location 1

Solution

Checkmark Icon White

Site Migration to WordPress

To address the platform difficulties, Pactx migrated the site from CraftCMS to WordPress, launching a complete redesign while using assets transferred from the old site.

Checkmark Icon White

Adding Custom Fields

In addition to the site migration, new custom fields were added to WordPress to make content editing easier. These fields allow employees without programming knowledge to actively contribute content.

Checkmark Icon White

New Animations and UI Features

To improve customer engagement and interaction, new animations and UI features were added to highlight The MAC’s services and partners. These updates also made the site more accessible and compliant with Section 508 and ADA standards.

MAC filming camera crew

Success Metrics

Graph increase Icon

Increased Traffic

Faster load times and updated content from the migration resulted in a +50% boost to site traffic, highlighting progress in reaching their target audience.

Person looking at screen icon

Improved Customer Engagement

The implementation of new UI and animation content generated a +50% improvement to engagement time on the site.

Multiple Icons on Computer Icon

Increased Sign Up Forms

The combination of changes saw a 100% increase in sign-up forms, showing greater customer interest in The MAC’s services.