Violent Gentlemen man working out
  • Analytics Reporting
  • Paid Media
  • Front End Development
Challenge

Violent Gentlemen’s storefront looked outdated and was in need of a refresh. Additionally, analytics were never part of Violent Gentlemen’s plans, and there was little confidence in the data since it was set up and forgotten about.

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Solution

Violent Gentlemen needed a team with development and analytics experience to help them modernize their site and understand what their customers were doing.

Violent Gentlemen hockey shirt
Players watching the ice hockey game from the bench

Forged from steel and bound by a code that runs deep in every Violent Gentleman: RESPECT

Results

Revenue per visitor increased by 10% after the update. By adding event tracking, Violent Gentlemen could better understand what aspects needed more focus. Areas like their most bounced page, most frequently clicked product, and what actions are creating the most bang for the buck.

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Tale Of The Tape
  • ↑3% Conversion
  • ↑6% Average Order Value
  • ↓1.3sec Page Load