Snake Oil Provisions was struggling to attract new users to their site, which was crippling their growth. As a retailer, they had hit their cap and needed to drive new growth. Their search engine performance was also declining monthly. Without any analytics set up, they struggled to identify customer pain points on the site, leading to a decrease in sales.
Although initially successful, Snake Oil Provisions struggled to attract new customers to their site, which impeded their future growth and sales.
They noticed monthly declines in their search rankings and performance.
They had little to no analytics set up on their site, causing them to miss out on vital information and insights from their customers.
Pactx built out a strategy focused on driving new digital marketing growth on paid media. The primary strategy for paid media was getting the right content to the right audience using platforms such as Facebook. Once the content was being shown to the right audience, it not only lead to a big boost in new customers, but also to revenue.
The SEO focus involved addressing all onsite issues and implementing targeted keyword strategies to achieve higher rankings on Google. Broken pages, missing images, slow page speeds, and missing page titles and descriptions were some of the key issues affecting the site’s SEO. Pactx resolved these problems, helping the site rank more consistently on Google.
Resolving the issues has resulted in consistent SEO traffic with a minimum of 12% monthly growth, becoming their #1 traffic and revenue driver for the brand.
After resolving the issues, Snake Oil Provisions saw a 14% increase in organic traffic (YOY).
After addressing the issues on paid media platforms and reaching the right audiences, they saw a 1,314% paid media revenue increase (YOY).
