Indigo & Juniper, passionate about launching their online business featuring unique Hmong designs, turned to Pactx for expert guidance on starting and managing an eCommerce venture. With limited startup capital solely funded by the founders, they were determined to make their eCommerce platform the primary point of sale. Avoiding the expenses and overheads associated with a brick-and-mortar store.
Pactx collaborated closely with the Indigo & Juniper team to identify their goals and establish a solid foundation for their eCommerce venture. Recommending Shopify as a cost-effective and low-maintenance platform, Pactx ensured that the focus remained on creating and selling stunning Hmong designs. Without the burden of constant development or maintenance.
Before launching the site, Pactx aligned with Indigo & Juniper on branding and objectives, setting the stage for long-term success. They also advised the team on creating a product release schedule, taking into account seasonal trends and timing for maximum impact. This strategic planning not only facilitated efficient promotions and new product launches, but also ensured seamless coordination with social media campaigns to engage their growing follower base.
Upon launching their eCommerce site, Indigo & Juniper’s products became an instant hit. The seamless website experience and streamlined checkout process contributed to impressive sales figures, nearly turning net positive within the first week. Both teams were pleasantly surprised by this strong initial performance, as the products almost sold out within the first month.
Traffic spiked significantly, primarily driven by their well-coordinated social media campaigns and robust follower base, which were aligned with scheduled product releases. Instead of launching immediately upon product arrival. This strategic approach bolstered repeat purchases during subsequent product launches, without relying heavily on paid media.
Ultimately, this success served as a testament to the strength of Indigo & Juniper’s unique concept, showcasing its potential for further growth and expansion.
