Pactx collaborated closely with the Povey team to refine their messaging and branding, ensuring customer engagement and relatability. Although they knew their target audience, they were uncertain about how to effectively convey their message.
Pactx offered valuable recommendations on product images and layouts to assist customers in making confident purchase decisions. By emphasizing key product features, such as ‘Made in the USA,’ Pactx helped Povey resonate with their target audience while simultaneously showcasing the exceptional quality of their tools.