Canary Case Study: SEO & Site Optimization Success

Canary Clean Co.

Hygiene Products

Canary—a hygiene product brand—ran into several challenges that were preventing them from reaching their target audience. They were seeing little to no SEO traffic growth, and needed guidance on how to improve these issues and identify their next steps. A majority of their traffic was mostly due to the actions of their public relations team and getting published in news articles, greatly limiting their ability to advertise and reach newer audiences.

In addition, several technical issues on their site hurt customer retention. Their main goals were to improve SEO traffic and keep customers coming back.

Key Focus Areas

Inconsistent SEO Traffic

Canary was struggling to maintain consistent SEO traffic, which led to unpredictable changes and made it difficult to plan for the future based on performance metrics.

Low Ranking Keywords

Their SEO ranking suffered because of low-performing keywords and weak competitiveness across search engines.

Difficult Site Navigation

Canary had several elements of their site that made navigation difficult, leading to low customer retention.

Solution

Identified Competitive Keywords

Pactx helped Canary identify stronger keywords to improve rankings and increase competitiveness in search engines.

Repairing Technical Issues

We optimized several technical issues on the site that were lowering customer retention, including improving page load times and making simple fixes.

Fixed Site Navigation Issues

We improved their site navigation by streamlining content and making high-traffic pages more accessible.

Identifying High Performance Pages

We helped Canary identify their best-performing pages and understand why those pages resonated most with their audience.

Identify Future Content Strategies

We identified several future strategies and directions that Canary could implement that better reflect the wants and needs of their target audience.

Success Metrics

Improved SEO

Canary’s organic search is consistently a top 3 revenue & traffic source for their company.

Consistent Traffic

They now have consistent traffic & revenue, with almost no negative spikes in traffic.

Better Revenue Growth

Canary has seen a drastically better return on their investment, with 25% Y/Y revenue growth and $0 spent in PR.