Indigo & Juniper, passionate about launching their online business featuring unique Hmong designs, turned to Pactx for expert guidance on starting and managing an eCommerce venture. With limited startup capital solely funded by the founders, they were determined to make their eCommerce platform the primary point of sale. Avoiding the expenses and overheads associated with a brick-and-mortar store.
Indigo & Juniper, while passionate lacked knowledge on starting a online business and was in need for expert guidance to help their business take its first steps. Lacking the knowledge on how to properly set up their online business, and make customer experiences quick and smooth.
While having short-term visions for their business, Indigo & Juniper lacked any long term goals and objectives for where to steer their business.
Pactx, recommended  Shopify as a cost-effective and low-maintenance platform to start their business. As its platform was very user-friendly without having the burden of constant development or maintenance.
Pactx ensured that the focus of Indigo & Juniper remained on creating and selling stunning Hmong designs. Cultural designs that the business was passionate on showcasing.
Before launching the site, Pactx aligned with Indigo & Juniper on branding and objectives, setting the stage for long-term success. They also advised the team on creating a product release schedule, taking into account seasonal trends and timing for maximum impact.
Pactx helped Indigo & Juniper establish social media and other paid media outlets to grow and engage a follower base. This strategic planning not only facilitated efficient promotions and new product launches, but also ensured seamless coordination.
Analytics were also implemented into Indigo & Juniper’s site so that they would have easy and early access to the success of their products and help them make decisions based upon collected data.
Upon launching their eCommerce site, Indigo & Juniper’s products became an instant hit. The seamless website experience and streamlined checkout process contributed to impressive sales figures, nearly turning net positive within the first week. Both teams were pleasantly surprised by this strong initial performance, as the products almost sold out within the first month.
Traffic spiked significantly, primarily driven by their well-coordinated social media campaigns and robust follower base, which were aligned with scheduled product releases. Instead of launching immediately upon product arrival. This strategic approach bolstered repeat purchases during subsequent product launches, without relying heavily on paid media.
Ultimately, this success served as a testament to the strength of Indigo & Juniper’s unique concept, showcasing its potential for further growth and expansion.
After launching their businesses site with the first 30 days they already managed 100 sales.
Within a month of launching their site, Indigo and Juniper managed to reach a steady flow of customer traffic, and online interest.
