Indigo & Juniper, passionate about launching their online business featuring unique Hmong designs, turned to Pactx for expert guidance on starting and managing an eCommerce venture. With limited startup capital, they were determined to make their eCommerce platform the primary point of sale, avoiding the expenses and overhead associated with a brick-and-mortar store.
Indigo & Juniper, while passionate, lacked the knowledge to start an online business and needed expert guidance to take their first steps. They faced challenges in setting up their online presence and ensuring smooth, efficient customer experiences.
While they had short-term visions for their business, they lacked long-term goals or objectives to guide the future direction of their company.
Pactx recommended Shopify as a cost-effective and low-maintenance platform to start their business, as its platform is very user-friendly, without having the burden of constant development or maintenance.
We ensured that Indigo & Juniper’s focus remained on creating and selling stunning Hmong and cultural designs, allowing them to showcase the artistry they were passionate about.
Before launching the site, Pactx aligned with Indigo & Juniper on branding and objectives, setting the stage for long-term success. We also advised the team on creating a product release schedule, taking into account seasonal trends and timing for maximum impact.
We helped Indigo & Juniper establish social media and other paid media outlets to grow and engage a follower base. This strategic planning not only facilitated efficient promotions and new product launches, but ensured seamless coordination.
We implemented analytics into their site, providing them with early insights into product performance and enabling them to make data-driven decisions for future growth.
Upon launching their eCommerce site, Indigo & Juniper’s products became an instant hit. The seamless website experience and streamlined checkout process contributed to impressive sales figures, nearly turning net positive within the first week. Both teams were pleasantly surprised by this strong initial performance, as the products almost sold out within the first month.
Traffic spiked significantly, primarily driven by well-coordinated social media campaigns and a robust follower base, which were aligned with scheduled product releases. This strategic approach bolstered repeat purchases during subsequent product launches, without relying heavily on paid media.
Ultimately, this success served as a testament to the strength of Indigo & Juniper’s unique concept, showcasing its potential for further growth and expansion.
Within the first 30 days, they already managed 100 sales on their site.
Within the first month of launching their site, Indigo and Juniper managed to reach a steady flow of customer traffic and online interest.
