IPD approached Pactx with a goal to enhance their online visibility and better understand their website’s performance. The goal was to optimize their SEO strategy, improve analytics reporting, and drive measurable growth through a stronger digital presence.
IPD was struggling with low online visibility, preventing them from developing any digital growth with new customers.
Their low visibility was compounded by poor SEO rankings, missing important details such as optimized keywords, which further prevented them from reaching larger audiences.
IPD lacked analytics on their site, preventing them from getting any valuable data or insights on their customers.
They lacked marketing techniques and strategies to reach their specific target audience.
Pactx conducted a comprehensive technical SEO audit, optimizing on-page elements such as meta tags, headers, and image alt texts.
We identified and targeted high-performing, relevant keywords to enhance organic search visibility.
We integrated advanced analytics tools to track key metrics, such as user behavior, bounce rates, and conversion pathways. We even implemented conversion tracking to monitor the effectiveness of marketing campaigns.
We set up custom reporting dashboards for real-time insights into site performance, helping IPD staff to understand the data that was being gathered.
Pactx developed and executed targeted content marketing initiatives, leveraging data-driven insights to adjust SEO and marketing campaigns for continuous improvement.
We focused on optimizing user experience to increase site engagement and conversions, adjusting site pages and content to make them more user-friendly.
IPD saw a 43% growth increase in organic search traffic within the first 6 months.
IPD’s key targeted keywords moved into the top 10 search positions.
The new analytics setup provided clear visibility into user behavior, allowing for continuous digital strategy improvements.
