La Tourangelle
Quality Cooking Oils
La Tourangelle wanted a site refresh from their current ecommerce storefront hosted on WordPress. They were paying a high monthly price using WooCommerce and the site looked old and outdated.
Key Focus Areas
Outdated Store Site
La Tourangelle, had a very expensive and outdated site that was making modernization, maintenance, updates such as new content difficult to implement.
Bottlenecks in Attempts to Transition
In an attempt to modernize La Tourangelle attempted to transition to WordPress, however was running into many issues and bottlenecks with the transition and was stuck, unable to understand the reasons for the issues.
Lack of Expertise
La Tourangelle while having a storied history had little experience in the technological field, and found the constant need for a developer, expensive and difficult due to a lack of expertise.
Solution
Migration to Shopify
Pactx presented a site migration to Shopify. As starting from the ground up Shopify would not only allow them a fresh feel and look for the site, but it would be a major cost saving for the organization.
Site Simplification
The simple UI of Shopify was straightforward and saved a lot of time for the marketing team at La Touranglle to get in and out of the platform. No longer requiring a developer to make the adjustments or changes on the site. Additionally, the ease of use of the platform allowed them to create discount codes and utilize plugins to get features they wanted without having to pay a hefty price.
Helped with a Smooth Site Transition
Pactx was able to migrate all recipes and existing pages along with all internal links from the WordPress page to Shopify so no pages or links were lost. Where if lost would have triggered a 404 error.
Organized Order Flow
Pactx made sure that orders would flow properly into La Tourangelle’s backend (SAP) so their warehouse would receive the online orders.
Implemented Analytics
Pactx verified that the migration didn’t have any major impact to traffic by keeping analytics active and adding additional enhancements. Which allow them to be more data-driven, such as event tracking, additional filters, and enabling enhanced ecommerce.
Success Metrics
Easy and Smooth Transition
We helped to migrate >1,000 recipes, >1,000 Pages, and >100 products without losing any data, or having an errors.
Increased User Experience
After the transition to Shopify the average time it took a page to load was down to 2.0 seconds on average.
Company Savings
The transition to Shopify helped La Tourangelle to save around $150 monthly.
