La Tourangelle
Quality Cooking Oils
La Tourangelle wanted a site refresh from their current ecommerce storefront hosted on WordPress. They were paying a high monthly price using WooCommerce and the site looked old and outdated.
Key Focus Areas
Outdated Site
La Tourangelle had a very expensive and outdated site that was making modernization, maintenance, and updates difficult to implement.
Bottlenecks During Transition
In an attempt to modernize, they transitioned to WordPress but encountered numerous issues and bottlenecks during the process, leaving them stuck and unable to understand the root cause of the problems.
Lack of Expertise
Despite their storied history, they had little experience in the tech field and found the constant need for a developer, which became expensive.
Solution
Migration to Shopify
Pactx proposed migrating the site to Shopify. Starting from the ground up, Shopify would not only provide a fresh look and feel for the site, but it would offer significant cost savings for the organization.
Site Simplification
The simple UI of Shopify was intuitive and saved the La Tourangelle marketing team a lot of time by allowing them to easily navigate the platform without needing a developer to make adjustments or updates. Additionally, the platform’s ease of use enabled them to create discount codes and leverage plugins to implement features without incurring hefty costs.
Smooth Site Transition
We successfully migrated all recipes, existing pages, and internal links from the WordPress site to Shopify, ensuring no pages or links were lost during the transition.
Organized Order Flow
We made sure orders would flow properly into La Tourangelle’s backend (SAP), so their warehouse would receive the online orders properly.
Implemented Analytics
We verified that the migration didn’t have any major impact on traffic by keeping analytics active and adding additional enhancements, allowing them to be more data-driven with features like event tracking, additional filters, and enabling enhanced ecommerce.
Success Metrics
Easy and Smooth Transition
We helped migrate >1,000 recipes, >1,000 pages, and >100 products without any errors or loss of data.
Increased User Experience
After the transition to Shopify, the average time it took a page to load was down to an average of 2.0 seconds.
Company Savings
The transition to Shopify helped La Tourangelle save around $150 per month.
