La Tourangelle wanted a site refresh from their current ecommerce storefront hosted on WordPress. They were paying a high monthly price using WooCommerce and the site looked old and outdated.
Pactx worked closely with La Tourangelle to identify existing issues and bottlenecks on their WordPress site and reviewed other sites that La Tourangelle found inspiration from. After reviewing all that information, Pactx presented a site migration to Shopify, as starting from new would not only allow them a fresh look & feel for the site, but would be a major cost savings for the organization.
By migrating over to Shopify, La Tourangelle was able to get new products online more quickly and new pages launched/updated without the need of a developer.
The simple UI of Shopify was straightforward and saved a lot of time for the marketing team at La Touranglle to get in and out of the platform without the need of having a developer to go in and make the changes. Additionally, the ease of use of the platform allowed them to create discount codes and utilize plugins to get features they wanted without having to pay a hefty price.
Pactx was able to migrate all recipes and existing pages along with all internal links from the WordPress page to Shopify so no pages/links were lost, thus triggering a 404 error. Additionally, Pactx made sure that orders would flow properly into La Tourangelle’s backend (SAP) so their warehouse would receive the online orders. Finally, Pactx verified that the migration didn’t have any major impact to traffic by validating that analytics remained active and added additional enhancements to allow them to be more data-driven, such as event tracking, additional filters, and enabling enhanced ecommerce.
