Despite experiencing a significant increase in traffic for several months, Manduka noticed a decline in their conversion rate. This combination of high traffic growth and low conversion rate made it challenging for the company to develop a successful growth strategy.
Although seeing high site traffic Manduka was seeing little actual sales from these site visits.
Although Manduka had analytics implemented it was quite limited and unable to provide insights into why customer visits were not transitioning to sales.
The site was being targeted by a bot that was spamming two specific pages. This was identified through a review of various metrics and tracing the source back to a single user using a VPN. Pactx resolved the issue by blocking the specific IP address and user, effectively removing them from the data calculations.
Pactx uncovered a plugin that was causing double or triple counting of users by clearing cookies after each page, unless the user clicked the “Acknowledge” button on the privacy pop-up. Pactx collaborated with the Manduka team to reach out to the app developers and resolve the issue, successfully fixing the traffic and conversion rate problems they had been facing.
Pactx successfully restored the traffic to its normal levels, reducing the decline by 200%. Significantly improving the bounce rate and exit percentage on the site, which had been heavily impacted by the surge in “new” traffic.
Conversion rate was also returned to its normal state and increased by 10% year-over-year, after previously being down 30% due to the traffic issue.
With the resolution of these issues, the organization now has accurate data insights into the performance of the site, enabling them to make informed decisions for long-term growth.
