Despite experiencing a significant increase in traffic for several months, Manduka noticed a decline in their conversion rate. This combination made it challenging for the company to develop a successful growth strategy.
Although seeing high site traffic, Manduka was seeing little sales from site visits.
Despite having analytics implemented, it was quite limited and unable to provide insights into why site visits weren’t converting.
The site was being targeted by a bot that was spamming two specific pages. This was identified by reviewing various metrics and tracing the source back to a single user using a VPN. Pactx resolved the issue by blocking the user, removing them from data calculations.
We identified an app that was double or triple counting users by clearing cookies after each page, unless the user clicked “Acknowledge” on the pop-up. We reached out to the app developers to resolve the issue, successfully fixing the traffic and conversion rate problems.
Pactx successfully restored traffic to its normal levels, reducing the decline by 200% and significantly improving the bounce rate and exit percentage on the site, which was heavily impacted by the surge in “new” traffic.
The conversion rate returned to normal and increased by 10% year-over-year after previously being down 30% due to the traffic issue.
After resolving these issues, Manduka now has accurate data insights into the performance of their site, enabling them to make informed decisions for long-term growth.
