NewGen Families Case Study: Site Optimization & UX

NewGen Families

Parent Surrogacy

NewGen Families ran into a big problem with their website. They built it using Elementor, a WordPress plugin. The site looked good, but its backend was a mess. This made updates risky and hard to do. Even small changes needed outside help, as one wrong move could break the whole site. This meant updates took longer and cost more.

To make things worse, NewGen wanted to redesign their site. They aimed to make it easier to use and to match their growing goals better. They were looking for someone to help them fix these issues. They wanted a solution that would make things simpler and let their team work on their own in the future.

Key Focus Groups

Outdated Code

NewGen Families’ site code was extremely faulty, causing them a variety of issues daily. Especially when attempting to make updates or add new content.

High Operational Costs

Due to poor site code, they were spending significantly on maintenance to keep their website running smoothly.

Need for a Site Redesign

NewGen’s site needed improvements as it was neither user-friendly nor visually appealing to potential clients.

Solution

Rebuilding Their WordPress Site

By leveraging Custom Fields, Pactx created a more intuitive and flexible backend framework. This not only equipped NewGen with the freedom to manage their content independently, but also ensured their site was robust, user-friendly, and fully aligned with their vision.

Rebuilding Site Architecture

To make things smoother for visitors, Pactx reorganized the structure of the site to be more user friendly and appealing.

Designing Easy Templates

Pactx designed simple templates and sections on WordPress, ensuring easy use in the future without the need for constant outside assistance.

Teaching New Structures for New Content

Pactx implemented a clear structure that empowered their team to seamlessly add blog posts, build landing pages, and make updates without external help.

Lighting the path to parenthood.

Success Metrics

Reduced Operational Costs

By eliminating the reliance on third-party teams, NewGen significantly lowered costs associated with making regular updates to the site.

Effortless Backend Management

The new systems enabled their team to take control over their content. Posting blogs, building new pages, and updating content became intuitive and straightforward, making it easily managed in-house.

Enhanced Customer Experience

Visitors to the redesigned site quickly felt the difference. The streamlined structure and improved navigation led to 20% higher engagement and 15% longer interactions on the site.