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Povey Tools
Quality Tools

Povey Tools, founded by a dedicated US firefighter, aimed to share their exceptional tools with the world. Unfortunately, the website was initially created hastily. The site lacking a clear focus on branding, target audience, and effective selling techniques. Product organization was chaotic, with no evident calls-to-action, descriptions, or specifications to guide customers through the purchasing process.

Povey Tools assumed that simply having an online presence would drive sales due to strong word-of-mouth recommendations. However, they soon discovered that non-technical users found the website difficult to navigate, leading to an increase in phone orders rather than online purchases.

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Key Focus Areas

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Difficult to Navigate Site

Povey Tools initial site was difficult to navigate for customers causing many to become greatly frustrated. Leading to low conversions and sales due to these navigation difficulties.

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Lack of Experience

Povey Tools lacked the experience in the online marketing scene having no clear long-term goals for how to express themselves, gain valued customers, and effective utilize marketing techniques to improve their revenue.

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FORGED FROM FLAMES

Solution

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Refined Messaging

Pactx collaborated closely with the Povey team to refine their messaging and branding, ensuring customer engagement and relatability. By emphasizing key product features, such as ‘Made in the USA,’ Pactx helped Povey resonate with their target audience while simultaneously showcasing the exceptional quality of their tools.

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Implementing Site Updates

Pactx offered valuable recommendations on product images and layouts to assist customers in making confident purchase decisions. By simplifying the checkout process and crafting a modern design for Povey Tools’ website, we made it effortless for customers to place orders with the Povey team.

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Success Metrics

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Boosted SEO visibility

Thanks to the enhanced navigation and an improved user experience search engine visibility was boosted significantly.

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Quick and Efficient Sales

Within a week of launching their revamped and updated site Povey Tools saw 10 sales within the first week.

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Improved Conversion Rate

After the revamp and update to their site Povey Tools saw a 10% improvement to their conversion rates.