Snake Oil Provisions was struggling to get new users to the site, thus crippling their short and long term growth. As a retailer, they’d hit their growth cap and needed to drive new growth. Their Search Engine performance also saw monthly declines. They also didn’t have any analytics set up and struggled to identify customer pain points on the site, leading to a decrease in sales.
Although initially successful Snake Oil Provisions was struggling to get new customers on their site impeding their future growth, and sales.
Snake Oil Provisions saw that their search rate and performance started to have monthly declines.
Snake Oil Provisions had little to no analytics set up on their site. Causing them to miss out on vital information and insights from their customers.
Pactx built out a strategy focused on driving new digital marketing growth on Paid Media. The primary strategy for Paid Media was getting the right content to the right audience using platforms such as Facebook. Once the content was being shown to the right audience, it not only lead to a big boost in new customers, but also to revenue.
The SEO issues consisted of, resolving all the onsite issues and clear target keyword strategies to rank highly on Google.
Broken pages, missing images, extremely slow page speeds, and missing page titles and descriptions were only a few of the handful of issues plaguing the site and impacting SEO.
They were unable to consistently rank high on Google due to the number of User Experience issues that Pactx resolved directly.
Resolving the issues has resulted in ongoing consistent SEO traffic with a minimum of 12% monthly growth, and becoming their #1 traffic & revenue driver for the brand.
After resolving the issues Snake Oil Provisions saw a 14% increase in organic traffic (YOY).
After addressing the issues on paid media platforms and reaching the right audiences Snake Oil Provisions saw 1,314% Paid Media Revenue increase (YOY).
