Pactx ran a Google Analytics audit and identified some improperly configured settings leading to a misleading sales funnel and convoluted content report. After the audit and update, True Terpenes was able to identify where in the funnel users were dropping off and focus their efforts on the highest impact pages.
Additionally, Pactx helped establish an A/B Testing framework for True Terpenes to run A/B Tests. The framework included research, AB testing ideas, statistical analysis, setting up Google Optimize, running the tests, and how to analyze results. Pactx launched True Terpenes first and second A/B Test on trueterpenes.com.