Pactx joined forces with True Terpenes to streamline their web analytics, uncover critical insights, and develop a proven optimization program for driving revenue growth. Our team conducted a thorough Google Analytics audit and identified misconfigured settings that were causing a flawed sales funnel and unclear content reports. With the updated configuration, True Terpenes was able to pinpoint weaknesses in their sales funnel and focus their efforts on the most impactful pages.
Furthermore, Pactx provided expert guidance in building a comprehensive A/B Testing framework to optimize the performance of True Terpenes’ website. The framework included in-depth research, innovative A/B testing strategies, advanced statistical analysis, seamless integration with Google Optimize, and clear guidance on how to interpret test results. Under Pactx’s supervision, True Terpenes successfully executed their first and second A/B tests, bringing about improved results and a deeper understanding of their customers’ behavior.