Turft Case Study: Branding, Web Development & SEO

Turft

Synthetic Surfacing Solutions

Turft, Nashville’s premier synthetic turf installation provider with 20 years of industry experience, aimed to expand its online presence to reach a broader audience and showcase their expertise. Their opportunities lay in these key factors:

Establishing a Modern Brand Identity Online: Creating a compelling and modern digital brand identity that reflects Turft’s two decades of excellence, while building a responsive, engaging, and easy-to-navigate website on WordPress.
Optimizing for Search Engines: Implementing a robust SEO strategy to ensure high visibility on search engines and attract organic traffic.
Implementing Analytics: Setting up comprehensive analytics to track user behavior, engagement, and conversion metrics to ensure the site remained updated, secure, and functional post-launch.

Key Focus Areas

Lacked a Strong Online Brand Identity

Although Turft had decades of experience in their field, they lacked a strong online brand identity that would be able to convey their expertise.

Low SEO

Turft lacked sufficient SEO knowledge and its importance in getting their business to stand out online.

Lack of Analytics

Since Turft was relatively new to the online scene, their business didn’t have any established analytics or metrics to help them better understand their customers.

Solution

Emphasized Brand Identity

Pactx developed a cohesive brand identity with visual elements that reflect Turft’s expertise and reliability, creating wireframes and high-fidelity mockups aligned with the new brand.

Built an Appealing WordPress Site

We built a responsive and visually appealing WordPress site, integrating the approved designs into a custom theme.

Integrated Updated Settings to Improve UX

We ensured the site was user-friendly with intuitive navigation and enhanced functionality, including contact forms, social media integration, project showcases, and fast loading times. They also provided continuous improvement services based on analytics insights.

Implemented Keywords to Increase Visibility

We created a custom analytics dashboard that enabled us to conduct keyword research and identify high-potential keywords relevant to synthetic turf installation, particularly in the Nashville area.

Implemented SEO Practices Throughout the Site

We implemented technical SEO best practices, including site speed optimization, mobile-friendliness, and XML sitemaps, while optimizing site content, meta tags, and images for search engines.

Implemented Analytics Setup

We developed a detailed analytics setup that provided Turft with valuable insights into user behavior, enabling data-driven decisions to enhance user experience and drive conversions.

Success Metrics

Increased Customer Traffic

After the update, Turft saw a 120% increase in organic traffic related to “turf.”