Turft Case Study - Branding, Web Development & SEO by Pactx

Turft

Synthetic Surfacing Solutions

Turft, Nashville’s premier synthetic turf installation provider with 20 years of industry experience, aimed to expand its online presence to reach a broader audience and showcase their expertise. Their opportunities lay in:

Establishing a Modern Brand Identity Online: Creating a compelling and updated digital brand identity that reflects Turft’s two decades of excellence. While building a responsive, engaging, and easy-to-navigate website on WordPress.
Optimizing for Search Engines: Implementing a robust SEO strategy to ensure high visibility on search engines and attract organic traffic.
Implementing Analytics: Setting up comprehensive analytics to track user behavior, engagement, and conversion metrics to ensure the website remained updated, secure, and functional post-launch

Key Focus Areas

Lacked a Strong Online Brand Identity

Although Turft had a decades of experience in their field they lacked a strong online brand identity that would be able to convey their expertise.

Low SEO

Turft lacked sufficient knowledge on how to account for SEO in the online business field, and its importance to helping their business stand out among others.

Lack of Analytics

Since Turft was relatively new to the online scene their business didn’t have any established analytics and metrics to help them better understand their customers.

Solution

Empathized Brand Identity

Pactx developed a cohesive brand identity with its visual elements that reflect Turft’s expertise and reliability. Creating wireframes and high-fidelity mockups aligning with brand identity.

Built A Appealing WordPress Site

Pactx built a responsive and visually appealing WordPress website, integrating the approved designs into a custom theme.

Integrated Updated Settings to Improve UX

Pactx ensured the website was user-friendly with intuitive navigation, enhanced functionality, including contact forms, social media integration, project showcases, and fast loading times. Offering continuous improvement services based on analytics insights.

Implemented Keywords to Increase Visibility

Pactx created a custom analytics dashboard where we were able to conduct keyword research to identify high-potential keywords relevant to synthetic turf installation particularly in the region around Nashville.

Implmeented SEO Practices Into the Site

Pactx implemented technical SEO best practices (site speed optimization, mobile-friendliness, XML sitemaps). Optimizing website content, meta tags, and images for search engines.

Implemented Analytic Setups

Pactx developed a detailed analytics setup which provided Turft with valuable insights into user behavior, enabling data-driven decisions to enhance user experience and drive conversions.

Success Metrics

Increased Customer Traffic

After the update Turft saw a 120% improvement to organic traffic around turf.