Turft - pactx

Challenge

Turft, Nashville’s premier synthetic turf installation provider with 20 years of industry experience, aimed to expand its online presence to reach a broader audience and showcase their expertise. Their opportunities lay in:

Establishing a Modern Brand Identity Online: Creating a compelling and updated digital brand identity that reflects Turft’s two decades of excellence. While building a responsive, engaging, and easy-to-navigate website on WordPress.

Optimizing for Search Engines: Implementing a robust SEO strategy to ensure high visibility on search engines and attract organic traffic.

Implementing Analytics: Setting up comprehensive analytics to track user behavior, engagement, and conversion metrics to ensure the website remained updated, secure, and functional post-launch

Solution

Turft partnered with our team at Pactx, to address these opportunities through a comprehensive approach to understand their vision and objectives:

Brand Identity and Design:

Developing a cohesive brand identity with its visual elements that reflect Turft’s expertise and reliability
Creating wireframes and high-fidelity mockups aligning with brand identity.

Front-End Development:

Building a responsive and visually appealing WordPress website, integrating the approved designs into a custom theme.
Ensuring the website was user-friendly with intuitive navigation, enhanced functionality, including contact forms, social media integration, project showcases, and fast loading times.
Offering continuous improvement services based on analytics insights.

Search Engine Optimization (SEO):

By creating a custom analytics dashboard we were able to conduct keyword research to identify high-potential keywords relevant to synthetic turf installation particularly in the region around Nashville.
Optimizing website content, meta tags, and images for search engines.
Implementing technical SEO best practices (site speed optimization, mobile-friendliness, XML sitemaps).

Results

The comprehensive approach to enhancing Turft’s online presence yielded significant positive outcomes:

High-Performance Website: The updated digital brand identity successfully captured Turft’s expertise and reliability. With their new responsive and user-friendly website attracted substantial traffic, with a notable increase in user engagement and time spent on the site.
Improved Search Engine Rankings: The robust SEO strategy led to a significant improvement in search engine rankings, resulting in increased organic traffic and higher visibility for targeted keywords.
Actionable Insights: The detailed analytics setup provided Turft with valuable insights into user behavior, enabling data-driven decisions to enhance user experience and drive conversions.

Conclusion

Overall, the successful enhancement of Turft’s online presence positioned them as a key player in the synthetic turf installation market, driving business growth and achieving their strategic objectives.