Forcis Case Study - SEO, Email & Paid Marketing by Pactx

Forcis

Activewear Apparel

Forcis Apparel, an emerging brand in the men’s activewear industry, faced several critical challenges in establishing and scaling their online presence. Despite having a compelling product line, their opportunity lay in:

Low Website Traffic: The website was not attracting significant traffic, resulting in low visibility and brand awareness.
Ineffective SEO Strategy: Poor search engine rankings limited their ability to reach potential customers organically.
Email Marketing and Paid Marketing: The brand needed to develop effective marketing strategies to engage customers and drive sales. While adequately tracking user behavior and marketing efforts to make data driven decisions.

Key Focus Areas

Low Visibility and Customers

Forcis’ site was dealing with a low online presence. Low numbers in site traffic further making company visibility even more difficult to grow.

Poor SEO

Furthermore Forcis, was ranked quite low on search engine rankings due to lacking the usage of important aspects such as Keywords, and other relevant SEO items. Also limiting the traffic, and access that customers had to the site.

Lack Of External Marketing

Forcis lacked any strong marketing strategies to help in promoting their business to new audiences, and improve their growth.

Solution

Implemented Keywords

Pactx conducted extensive keyword research to identify high-potential keywords relevant to Forcis.

Improved Current Site Services

Pactx offered continuous improvement services, including content updates, meta tags/headers and feature enhancements, based on analytics insights to improve search engine rankings.

Optimized Site

Pactx implemented technical SEO best practices, such as site speed optimization, mobile-friendliness, and structured data markup.

Developed Targeted Email Marketing

Pactx developed targeted email marketing campaigns to engage existing customers and nurture leads.

Implemented Email Automations

Pactx created automated email sequences for abandoned carts, welcome series, and promotional offers to drive conversions.

Set Up and Analyzed how to Improve Campaigns for the Future

Pactx analyzed email performance metrics to continuously refine and optimize campaigns.

Designed Social Media Campaigns

Pactx designed and executed paid marketing campaigns on social media (Google, Facebook, Instagram) to reach new audiences, and boost visibility.

Implemented Customer Segmentation and Targeting

Pactx utilized precise targeting and retargeting strategies to reach potential customers and maximize ROI.

Broke Down and Provided Insights on Gathered Data

Pactx created custom dashboards and reports to provide actionable insights into website traffic, user engagement, and sales metrics.

Success Metrics

Revenue Growth

After the updates Forcis, saw a 1,000% increase in revenue, significantly boosting the company’s financial performance

Forcis also saw a 1,500% traffic increase, enhancing brand visibility and attracting a broader audience.

New insights for Staff

The advanced analytics setup provided valuable insights that informed strategic decisions and continuous optimization efforts.