Forcis Case Study: SEO, Email & Paid Marketing

Forcis

Activewear Apparel

Forcis Apparel, an emerging brand in the men’s activewear industry, faced several critical challenges in establishing and scaling their online presence. Despite having a compelling product line, their opportunity lay in a few key areas:

Low Website Traffic: The site wasn’t attracting significant traffic, resulting in low visibility and brand awareness.
Ineffective SEO Strategy: Poor search engine rankings limited their ability to reach potential customers organically.
Email and Paid Marketing: The brand needed to develop effective marketing strategies to engage customers and drive sales, while adequately tracking user behavior and marketing efforts to make data-driven decisions.

Key Focus Areas

Low Visibility and Customers

Forcis’ site was dealing with low online presence. Low numbers in site traffic made company visibility more difficult to grow.

Poor SEO

Furthermore, their low search engine rankings were due to a lack of important SEO elements, such as keywords and other relevant factors. This significantly limited the traffic and access customers had to the site.

Lack Of External Marketing

Forcis lacked effective marketing strategies to promote their business to new audiences and drive growth.

Solution

Implemented Keywords

Pactx conducted extensive keyword research to identify high-potential keywords relevant to Forcis.

Improved Current Site Services

We provided continuous improvement services, including content updates, meta tags/headers optimization, and feature enhancements based on analytics insights to boost search engine rankings.

Optimized Site

We implemented technical SEO best practices, such as site speed optimization, mobile-friendliness, and structured data markup.

Developed Targeted Email Marketing

We developed targeted email marketing campaigns to engage existing customers and nurture leads.

Implemented Email Automations

We created automated email sequences for abandoned carts, welcome series, and promotional offers to drive conversions.

Set Up and Analyzed Campaigns for Future Improvement

We analyzed email performance metrics to continuously refine and optimize campaigns.

Designed Social Media Campaigns

We designed and executed paid marketing campaigns on social media (Google, Facebook, Instagram) to reach new audiences and boost visibility.

Implemented Customer Segmentation and Targeting

We utilized precise targeting and retargeting strategies to reach potential customers and maximize ROI.

Provided Insights on Gathered Data

We created custom dashboards and reports to provide actionable insights into site traffic, user engagement, and sales metrics.

Success Metrics

Revenue Growth

After the updates, Forcis saw a 1,000% increase in revenue, significantly boosting the company’s financial performance.

Traffic Increase

Forcis also saw a 1,500% traffic increase, enhancing brand visibility and attracting a broader audience.

New Insights for Staff

The advanced analytics setup provided valuable insights that informed strategic decisions and continuous optimization efforts.