YouTube stands out as a top video search engine, thanks to its huge user base and link with Google. It has over 2 billion users logging in each month making it the second biggest search platform after Google. This makes YouTube a must-have in any SEO plan.
- Better Video Search Options: YouTube’s search system keeps getting better aiming to show relevant and personalized videos. New features like searching with your voice and AI suggestions are becoming more common making it easier for users.
- More Focus on Video SEO: People are taking SEO tricks from websites and using them for videos. This means making better video titles, descriptions, tags, and thumbnails to help videos show up higher in YouTube searches.