Forcis Workout
Challenge

Forcis Apparel, an emerging brand in the men’s activewear industry, faced several critical challenges in establishing and scaling their online presence. Despite having a compelling product line, their opportunity lay in:

  1. Low Website Traffic: The website was not attracting significant traffic, resulting in low visibility and brand awareness.
  2. Ineffective SEO Strategy: Poor search engine rankings limited their ability to reach potential customers organically.
  3. Email Marketing and Paid Marketing: The brand needed to develop effective marketing strategies to engage customers and drive sales. While adequately tracking user behavior and marketing efforts to make data driven decisions.
Forcis Surfing Forcis Workout 3
Solution

Pactx, Inc. implemented a comprehensive digital strategy to address these challenges and put Forcis Apparel on the map.

Search Engine Optimization (SEO):

  • Conducted extensive keyword research to identify high-potential keywords relevant to Forcis.
  • Offered continuous improvement services, including content updates, meta tags/headers and feature enhancements, based on analytics insights to improve search engine rankings.
  • Implemented technical SEO best practices, such as site speed optimization, mobile-friendliness, and structured data markup.

Email Marketing:

  • Developed targeted email marketing campaigns to engage existing customers and nurture leads.
  • Created automated email sequences for abandoned carts, welcome series, and promotional offers to drive conversions.
  • Analyzed email performance metrics to continuously refine and optimize campaigns.

Paid Marketing:

  • Designed and executed paid marketing campaigns on social media (Google, Facebook, Instagram)
  • Utilized precise targeting and retargeting strategies to reach potential customers and maximize ROI.
  • Creating custom dashboards and reports to provide actionable insights into website traffic, user engagement, and sales metrics.
Forcis Image of working out
Results

The comprehensive approach led to substantial improvements for Forcis Apparel:

Revenue Growth: +1,000% increase in revenue, significantly boosting the company’s financial performance.

Traffic Increase: +1,500% increase, enhancing brand visibility and attracting a broader audience.

Actionable Insights: The advanced analytics setup provided valuable insights that informed strategic decisions and continuous optimization efforts.

Forcis Workout 2
Takeaways

Through utilizing data-driven decision-making and a well-executed digital strategy not only drives immediate results but also lays the foundation for sustained future growth.
Pactx, Inc. successfully transformed Forcis Apparel’s digital presence, leading to remarkable growth in revenue, traffic, and brand recognition, positioning them for continued success in the competitive men’s activewear market.