To understand what drives Valentine’s Day purchases, it is important to consider the emotions that influence people’s desire to buy gifts. Studies suggest that Fear, Obligation, and Guilt (FOG) play a role in shopping decisions during this time. The emotional triggers that drive Valentine’s Day purchases People’s buying habits on Valentine’s Day come from deep emotional needs. Social pressure makes everyone show their love through gifts. Marketing teams make use of these emotional triggers:
- Fear of letting down someone special
- Obligation to give gifts in return
- Guilt about not showing enough appreciation
How different customer segments respond to Valentine’s marketing Age and relationship status affect how much people spend on Valentine’s Day. People between 25-44 spend the most. The holiday has grown beyond just couples – now people buy gifts for friends, family, and pets too.